ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Fast Food Culture
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This 14 page paper argues that the fast food industry has brought a fundamental change to the eating habits of people both in the United States and around the world, and that the change is not for the better. It also briefly discusses alternatives to fast food, such as the slow food movement. Bibliography lists 16 sources.
Filename: HVFstCul.rtf

Fast Food Marketing: McDonald’s and Wendy’s
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A 29 page paper discussing marketing challenges faced by these two fast-food competitors. McDonald’s is the unmistakable leader in the $145 billion fast-food industry, but number three Wendy’s is poised in 2004 to overtake Burger King in long-standing second place. The changes at McDonald’s during 2003 and throughout the first half of 2004 have had impressive results, but those very improvements have brought McDonald’s to the point of being required to deal with its pricing and the alternatives that “fast casual” provides for customers in the same price range as McDonald’s premium menu. For its part, Wendy’s is able to simply continue what it has been doing for all these many years. It is conceivable that Wendy’s could become the standard for burgers in the “fast casual” portion of the restaurant industry, leaving McDonald’s wondering what to try next. Bibliography lists 16 sources.
Filename: KSmktgFfMcDw.rtf

Fast Food: Developing Distribution Channels
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A 6 page paper discussing distribution channels at Wendy's and McDonald's, concluding that McDonald's holds the advantage over Wendy's in this area of marketing. With 31,000 stores compared to Wendy's 6,700, McDonald's has distribution advantage in terms of ubiquity if nothing else. To date, neither company takes full advantage of the non-traditional places of distribution available to them such as hospital and college cafeterias, airport terminals or shopping mall food courts. Bibliography lists 4 sources.
Filename: KSmktgFFdistMcDW.rtf

Fast Food: Pricing and Promotion
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A 7 page paper discussing pricing and promotion at Wendy's and McDonald's, concluding that despite recent problems including the "fraudulent finger fiasco," Wendy's holds advantage over McDonald's in terms of pricing and promotion in the competitors' current market. Wendy's price advantage stems from the rise in "fast casual" dining and its fit into that segment of the restaurant industry. Its promotional advantage originates with the fact that Wendy's largely is continuing something it has been doing for years, whereas leading industry competitor McDonald's is merely playing catch-up as it strives to regain lost customers. Bibliography lists 6 sources.
Filename: KSmktgFFpricMcDW.rtf

FAST SHIP - STRATEGIC DEVELOPMENT
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This 13-page paper discusses logistics management and systems for freight forwarder Fast Ship company. Also discussed are information systems and ERPs. Bibliography lists 15 sources.
Filename: MTsupdev.rtf

Fast-Food Toy Safety
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A 3 page letter from Wendy King, Director of the Safety Commission Office of Compliance of the Consumer Product Safety Commission, to all members of the fast food industry that distribute toys with their children’s meals. Ms. King seeks a private sector initiative to join McDonald’s and Burger King in pretesting all such toys to ensure their safety in the hands of the children for whom they are intended. Bibliography lists 1 source.
Filename: KSmktgMcDtoy.rtf

FASTI: International Marketing Case Study
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A 10 page paper that is based on a case study of the FASTI company. This Austrian company manufactures and sells peripheral equipment for plastics processing machinery. In this paper, the writer discuses the opportunities and problems identified regarding expansion to the Asian market. Two countries are discussed in terms of a marketing profile and a recommendation is made. Bibliography lists 9 sources.
Filename: PGfasti.wps

Favorite E-Marketing Techniques
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This 3 page report discusses fundamentals of the 21st century marketplace and the behavior of 21st century consumers and two favorite electronic marketing techniques -- push technology and rewards or points programs. Bibliography lists only one source.
Filename: BWfavmar.rtf

Fax International: A Case Analysis
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This is a 5 page paper which examines the business plan and strategy of a telecommunicaitons business planned entrance into the international market. The bibliography has 5 sources.
Filename: JHFaxi.rtf

Fayol and Taylor on Management Theory
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This 5 page paper looks at early management theorists Fayol and Taylor and compares and contrasts the two paradigms to emanate from their work. Taylor's scientific management is highlighted. Bibliography lists 6 sources.
Filename: SA050ftman.rtf