ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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External Environment And Dell
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A 5 page paper that begins by explaining factors in the external environment that can impact domestic and global marketing. Dell is used as an example. Also discussed are how technology impacts marketing and evidence of Dell's social responsibility.
Filename: PGdlex.RTF

External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions
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6 pages in length. In times past, customer-focused satisfaction was all a company could uphold in order to propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure – known as strategic marketing - has been responsible for transitioning the entire approach to domestic and global marketing. Bibliography lists 5 sources.
Filename: TLCMarkExFc.rtf

External Factor Analysis of Vermont Teddy Bear Company
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A 3 page external factor analysis of Vermont Teddy Bear Company following its acquisition of Calyx and Corolla flowers and gifts. External opportunities include Bear-Grams®, distribution, custom product; external threats include competition and litigation. Overall, the company scores barely above average. The company should consider increasing its use of the Internet and increase attention to product customization. Bibliography lists 3 sources.
Filename: KSmgmtVTbearExt.rtf

External Influences on Different Types of Organizations
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This 4 page paper looks at potential external influences on three different types of organization. Looking at an airline, a fast food chain and the college the writer identifies a political, economic, social and technological factor which could influence each type of business. The bibliography cites 3 sources.
Filename: TEextPEST.rtf

External Influences on the UK Airline Industry
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This 5 page paper considers the political, economic, social and technological influences on the UK airline industry at local, national and global levels. The bibliography cites 6 sources.
Filename: TEpestai.rtf

External Professional Consulting
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This 6 page paper defines consulting and goes on to explain why there has been such an interest in this business. Why it has increased in recent years is the focus of this paper. Career counseling is also discussed. Bibliography lists 7 sources.
Filename: SA511ext .rtf

EXTERNAL STAKEHOLDERS AND BUSINESS COMMUNITY INFLUENCE
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This 7-page paper discusses the impact of external and informal stakeholders on a given business community. Bibliography lists 4 sources.
Filename: MTextebusc.rtf

Exxel Group Case Study
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5 pages in length. Discusses a case study in which the Exxel Group is structuring a fifty-six percent purchase of Argencard Corporation and the finanical considerations that are involved.
Filename: JGAbostn.doc

Exxon Mobile
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This 16 page paper examines Exxon Mobile looking at the approach to general corporate risk management, the company’s financial structure, the market risk and the way the company deal with market risk. The bibliography cites 10 sources.
Filename: TEexxconmob.rtf

EXXON VALDEZ AND COMMUNICATIONS BREAKDOWN
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Drawing on the 1989 disaster of the Exxon Valdez, this 7 page paper presents a case study of how oil giant Exxon's communication fell apart under crisis management and how as a result, the company's image suffered. Bibliography lists 8 sources.
Filename: MTexxval.rtf