ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Expanding Victoria's Secrets into Russia
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This 7 page paper considers the use of franchises to expand into another country. The writer considers the background information that would be needed, and then considers how supply and demand as well as marginal costing calculations may be used to maximise profits form a new product introduced through the franchises. The paper uses the example of Victoria's Secrets. The bibliography cites 7 sources.
Filename: TEvicsec.rtf

Expanding Yum! Brands' Presence in Latin America
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A 20 page paper assessing a 2005 case study and identifying the most favorable expansion countries in Latin America. Yum! already had a strong presence in Mexico; the paper recommends that the company focus next on Brazil, Argentina and Chile. Bibliography lists 21 sources.
Filename: KSintlBzYum.rtf

Expansion Decisions for Murphy Small Engine Repair
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A 3 page paper examining the current situation of a small engine and lawnmower repair shop to make recommendations for expansion. Murphy seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Bibliography lists 1 source.
Filename: KSmgExpandMur.rtf

EXPANSION PLANS -- KUDLER FOODSEXPANSION PLANS -- KUDLER FOODS
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This 3-page paper outlines potential expansion plans for fictitious Kudler Fine Foods. The advantages and disadvantages of IPOs, merger and acquisition are debated. Bibliography lists 3 sources.
Filename: MTkudlerfo.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Expansion Strategy for The Innovative Paint Co.
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This 3 page paper looks at the different ways a fictitious firm can expand considering the 4 expansion strategies of Ansoff; penetration, product expansion, market expansion, or diversification making suggestions for each strategy.
Filename: TEpaintex.rtf

Expansion Strategy Simulations
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An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.
Filename: KSstratSimExp.rtf

Expansion Strategy Simulations
[ send me this essay ]
An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.
Filename: KSstratSimExp2.rtf

Expatriate Employees / Training for Longevity
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A 10 page paper discussing the role of the expatriate in the multinational business setting. Expatriate training not only includes job duties, but the most effective expatriate training entails far more than the details of the job at hand. There are also far greater issues that need to be addressed in the training of the expatriate for service in a foreign country. Employers understand that the most productive and the most well-adjusted employees are those who also have a meaningful home life and do not pour all their energies into the needs of the company. In return, the company also does not need to pour all of its resources into a poorly-trained and uninformed individual whose family literally can cost the organization millions of dollars in a failed mission because they were unprepared to assimilate into the local society. Bibliography lists 8 sources.
Filename: IntlBize.wps

Expatriate HRM Issues
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This 24 page paper looks at a number of issues that are relevant to companies and employees when sending employees overseas. The issues are examined from the perspective of UK expatriates, but many sues are applicable companies and employees in other countries. Issues include working conditions, support for the employee, spouse and family, dual career issues, social security, pension implications, tax planning, relocation, repatriation, compensation equity, medical and life insurance, career development, cultural training and orientation, statutory rights and other issues. The bibliography cites 26 sources.
Filename: TEexpatr.rtf