ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Expanding to Corfu, Greece
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A 10 page paper examining factors relating to establishing a day spa on Corfu Island, in Corfu Town. Located off the east coast of Greece in the Ionian Sea, Corfu Island is one of the islands of the Greek archipelago and is the site chosen for the day spa expansion. Corfu Island is a tourist location favored by both Greek and international visitors. It has a permanent population of 100,000; the capital city of Corfu Town has a population of 30,000. There are many hotels in this popular tourist destination, and the spa will seek to create alliance relationships with those not already offering spa services. The paper provides a PEST analysis and examines the local area and the nation for their suitability for a new day spa business based in the United States. Bibliography lists 7 sources.
Filename: KSintlBizExGrSpa.rtf

Expanding To International Markets
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A 26 page paper. Following a brief introduction, the writer provides examples of companies that have been successful in global expansion. Specifically, the writer explains discusses the processes Starbucks and Wal-Mart used to enter certain international markets. The following section discusses companies that were not as successful and what went wrong. The next section reports marketing mistakes that can cost a company sales. Examples are provided. The writer comments on the factors that led to success and those that led to failure. The processes that seemed to lead to success are identified and discussed. The last section is a summary. Bibliography lists 18 sources.
Filename: PGintl45.rtf

Expanding to Kuwait
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A 4 page memo to the president of a company contemplating expanding to Kuwait. The memo reports on the economy of the country, social factors and implications for the company. Kuwait's market is limited by virtue of its size and relatively small population. What does exist is quite active economically and the people are allowed to pursue interests of their own choosing. Kuwait is an attractive moderate country, largely as open to the presence of other religions as it is to business. Bibliography lists 4 sources.
Filename: KSintlBzKuwai.rtf

Expanding Victoria's Secrets into Russia
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This 7 page paper considers the use of franchises to expand into another country. The writer considers the background information that would be needed, and then considers how supply and demand as well as marginal costing calculations may be used to maximise profits form a new product introduced through the franchises. The paper uses the example of Victoria's Secrets. The bibliography cites 7 sources.
Filename: TEvicsec.rtf

Expanding Yum! Brands' Presence in Latin America
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A 20 page paper assessing a 2005 case study and identifying the most favorable expansion countries in Latin America. Yum! already had a strong presence in Mexico; the paper recommends that the company focus next on Brazil, Argentina and Chile. Bibliography lists 21 sources.
Filename: KSintlBzYum.rtf

Expansion Decisions for Murphy Small Engine Repair
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A 3 page paper examining the current situation of a small engine and lawnmower repair shop to make recommendations for expansion. Murphy seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Bibliography lists 1 source.
Filename: KSmgExpandMur.rtf

EXPANSION PLANS -- KUDLER FOODSEXPANSION PLANS -- KUDLER FOODS
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This 3-page paper outlines potential expansion plans for fictitious Kudler Fine Foods. The advantages and disadvantages of IPOs, merger and acquisition are debated. Bibliography lists 3 sources.
Filename: MTkudlerfo.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Expansion Strategy for The Innovative Paint Co.
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This 3 page paper looks at the different ways a fictitious firm can expand considering the 4 expansion strategies of Ansoff; penetration, product expansion, market expansion, or diversification making suggestions for each strategy.
Filename: TEpaintex.rtf

Expansion Strategy Simulations
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An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.
Filename: KSstratSimExp.rtf