ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Expanding Role Of Chief Information Officer
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This 3 page paper discusses the expanding role of the CIO and the benefits. Bibliography lists 4 sources.
Filename: PGchcio.rtf

Expanding SunPower to Brazil and United Arab Emirates
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This 15 page paper looks at the potential markets of Brazil and The United Arab Emirates as potential new markets for SunPower, a company that manufactures and sells solar power energy cells. Each market is considered looking at the rationale for considering the market, the general business environment and the solar power market within each country. The firm, and its' performance, is also considered as to enter a new market there needs to be a fit between the market and the company. The bibliography cites 12 sources.
Filename: TEsunpower.rtf

Expanding Sweetwater Sweets
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A 13 page paper examining the history of a confectioner company and the strategy that can grow it locally to 20% market share and the ability to “go global” within five years. The paper primarily discusses strategy; but also marketing, organizational culture; goals for the future; and upcoming problems along with their possible solutions. Includes a SWOT analysis; vision and mission statements; and 3 goals followed by 3 strategies for attaining each. Bibliography lists 4 sources.
Filename: KSmgmtSweetExp.rtf

Expanding Tesco’s to Japan
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This 10 page paper outlines a fictitious plan to expand the UK supermarket into Japan. The paper considers the core competences and the existing competitive advantages that catheterise the company and then outline who these will fit in with the Japanese market. Issues such as resources and feasibility are also included. The bibliography cites 10 sources.
Filename: TEtesjap.tf

Expanding the Funeral Home
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A 7 page paper statistically assessing a space use problem at a funeral home. Stevens Mortuary was founded during the Depression in a wonderful old Victorian house near the center of town. The house itself was old at the time, and it has been in continuous service for the entire time that the business has been operational. The Stevens family currently faces the need to decide whether and how to expand the internal spaces. The paper identifies two alternatives for renovation and applies ANOVA to select the most attractive one. Bibliography lists 3 sources.
Filename: KSstatsFuneral.rtf

Expanding to Chile or Mexico
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A 4 page paper listing in bullet points the advantages and disadvantages of Chile and Mexico for a variety of international expansion tools including joint venture, turnkey projects, licensing agreements, franchising agreements and other approaches to expanding to another country. Bibliography lists 5 sources.
Filename: KSintlBizChMex.rtf

Expanding to China
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A 14 page paper discussing HR issues that a company expanding to China will need to consider in planning and executing an HR audit and building an effective workforce in China. The paper provides a country analysis and focuses on the culture, and uses a case study of a company that set as its goal achieving 100 percent Chinese management. Bibliography lists 11 sources.
Filename: KShrExpChina.rtf

Expanding to Corfu, Greece
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A 10 page paper examining factors relating to establishing a day spa on Corfu Island, in Corfu Town. Located off the east coast of Greece in the Ionian Sea, Corfu Island is one of the islands of the Greek archipelago and is the site chosen for the day spa expansion. Corfu Island is a tourist location favored by both Greek and international visitors. It has a permanent population of 100,000; the capital city of Corfu Town has a population of 30,000. There are many hotels in this popular tourist destination, and the spa will seek to create alliance relationships with those not already offering spa services. The paper provides a PEST analysis and examines the local area and the nation for their suitability for a new day spa business based in the United States. Bibliography lists 7 sources.
Filename: KSintlBizExGrSpa.rtf

Expanding To International Markets
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A 26 page paper. Following a brief introduction, the writer provides examples of companies that have been successful in global expansion. Specifically, the writer explains discusses the processes Starbucks and Wal-Mart used to enter certain international markets. The following section discusses companies that were not as successful and what went wrong. The next section reports marketing mistakes that can cost a company sales. Examples are provided. The writer comments on the factors that led to success and those that led to failure. The processes that seemed to lead to success are identified and discussed. The last section is a summary. Bibliography lists 18 sources.
Filename: PGintl45.rtf

Expanding to Kuwait
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A 4 page memo to the president of a company contemplating expanding to Kuwait. The memo reports on the economy of the country, social factors and implications for the company. Kuwait's market is limited by virtue of its size and relatively small population. What does exist is quite active economically and the people are allowed to pursue interests of their own choosing. Kuwait is an attractive moderate country, largely as open to the presence of other religions as it is to business. Bibliography lists 4 sources.
Filename: KSintlBzKuwai.rtf