ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Expanding a Shipping Company; The Choices
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This 12 page paper considers a case provided by the student with a shipping company that wishes to expand. The writer looks at the choices of operating alliance, joint venture and management contract. The bibliography cites 8 sources.
Filename: TEshipex.rtf

Expanding Exconom's Reach
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A 3 page consultant's proposal to research likely targets for expansion of Exconom, an excavating company in Singapore that uses tunnel-free technology for cabling and piping infrastructure needs. Exconom's management is hesitant to expand at all, so the consultant offers a proposal for supplying information on other ASEAN nations as well as China as likely targets for Exconom's expansion. Bibliography lists 3 sources.
Filename: KSmgmtExco.rtf

Expanding into Europe; A Case Study
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This 8 page paper consider trade within the European Union and takes the case of a UK retailer looking to expand to the continent. The paper looks at the background of trade in Europe, the fashion industry in Europe and the positioning of the expanding company; Mark One. The paper then undertakes a SWOT analysis and PEST analysis to explain the recommendation of expanding to into Spain as the first European expansion. The bibliography cites 10 sources.
Filename: TEfashin.wps

Expanding Into Malaysia and the US
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A 15 page paper discussing factors to consider in contemplating expanding internationally. An Australian bulb manufacturer has interest in expanding into Malaysia and the US, and needs to assess the economic, political and business environments in each nation. The company seeks to establish wholly-owned subsidiaries in each nation, and evaluates here the factors that can affect the company's success. It will be necessary to assess political and economic environments not only in Malaysia and the US, but within Australia as well. Bibliography lists 11 sources.
Filename: KSgloMyAu.wps

Expanding Into Russia
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A 9 page paper presenting a preliminary proposal for expanding Starbucks into Russia. The expansion was planned several years ago; this one includes forming a joint venture with Subway Corporation and a Russian company that can provide navigation through cultural barriers. The Russian economy has been improving since its collapse in the late 1990s, and the coffee market is strong in Russia's largest cities. Includes 2 figures. Bibliography lists 8 sources.
Filename: KSmktgStarRus.rtf

Expanding Library Services
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A 6 page paper providing a $1 million budge for a rural library, then altering that budget to find $50,000 for the purpose of adding a bookmobile service for community use. The paper provides the budget for bookmobile startup, as well as an altered one for the main library whose budget was changed to find funds for the new project. Bibliography lists 5 sources.
Filename: KSacctLibBud.rtf

Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf

Expanding Nando’s, The South African Grilled Chicken Company
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International expansion can provide many opportunities and threats for any company. This 18 page paper examines the case of Nando’s a company founded in 1987 in South Africa now present in 30 countries. To assess the company the writer performs an in-depth SWOT analysis of Nando’s to assess the strengths, weaknesses, opportunities and threats and then uses this comprehensive expansion to develop a marketing plan for entrance into a new country. The bibliography cites 16 sources.
Filename: TEintnando.rtf

Expanding Overseas
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A 4 page paper discussing the advantages and disadvantages of foreign operations in both a tax- and non-tax-related perspective. Kaplan Enterprises Inc. is a U.S. corporation seeking to expand its business overseas, and it has selected a host country “that imposes a 20 percent tax on corporate income earned within its borders.” The paper discusses the issue from the perspective of the controlled foreign corporation (CFC). Bibliography lists 3 sources.
Filename: KSintlBzExpand.rtf

Expanding Polo Ralph Lauren into Saudi Arabia
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
Filename: TEpolosa.rtf