ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Expanded Business Plan for Sweetwater Sweets
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A 20 page business plan that builds and expands on the 10-page version with additional information. Sweetwater Sweets is a confectioner establishment that has been in business for 26 years. Its present owners have maintained the business in a manner consistent with sound and standard practices but have reached retirement age and wish to dispose of the store. It carries a reputation of being dependable, reliable and offering midrange candies that are midway on a continuum between luxury designer chocolates and packaged mass-produced goods. This plan takes Sweetwater Sweets through its next generation of existence. The new owners envision expansion of the current location, operating kiosks in other local malls in the holiday season, targeting corporate clients and taking advantage of the opportunities offered by e-commerce. Bibliography lists 10 sources.
Filename: KSbizCandy20.wps

Expanding a Cincinnati Business to Asia
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8 pages. This paper deals with a hypothetical recommendation to expand a Greater Cincinnati business to another country that is a major trading partner with the United States. Considered will be the cultural issues that must be addressed in order to consider developing these plans. Additional topics that will be addressed are the enduring practices, characteristics, and customs that will likely differ from those of the United States, and why the other country would defend the way that it does things. Bibliography lists 6 sources.
Filename: JGAgrcin.wps

Expanding A Construction Company To Jamaica
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A 5 page paper. A construction company in London is considering expanding to Jamaica. This paper reports the economy, the culture, and the telecommunications capabilities in Jamaica. It also includes considerations for setting up an intranet. Bibliography lists 8 sources.
Filename: PGjmca.rtf

Expanding a Shipping Company; The Choices
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This 12 page paper considers a case provided by the student with a shipping company that wishes to expand. The writer looks at the choices of operating alliance, joint venture and management contract. The bibliography cites 8 sources.
Filename: TEshipex.rtf

Expanding Exconom's Reach
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A 3 page consultant's proposal to research likely targets for expansion of Exconom, an excavating company in Singapore that uses tunnel-free technology for cabling and piping infrastructure needs. Exconom's management is hesitant to expand at all, so the consultant offers a proposal for supplying information on other ASEAN nations as well as China as likely targets for Exconom's expansion. Bibliography lists 3 sources.
Filename: KSmgmtExco.rtf

Expanding into Europe; A Case Study
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This 8 page paper consider trade within the European Union and takes the case of a UK retailer looking to expand to the continent. The paper looks at the background of trade in Europe, the fashion industry in Europe and the positioning of the expanding company; Mark One. The paper then undertakes a SWOT analysis and PEST analysis to explain the recommendation of expanding to into Spain as the first European expansion. The bibliography cites 10 sources.
Filename: TEfashin.wps

Expanding Into Malaysia and the US
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A 15 page paper discussing factors to consider in contemplating expanding internationally. An Australian bulb manufacturer has interest in expanding into Malaysia and the US, and needs to assess the economic, political and business environments in each nation. The company seeks to establish wholly-owned subsidiaries in each nation, and evaluates here the factors that can affect the company's success. It will be necessary to assess political and economic environments not only in Malaysia and the US, but within Australia as well. Bibliography lists 11 sources.
Filename: KSgloMyAu.wps

Expanding Into Russia
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A 9 page paper presenting a preliminary proposal for expanding Starbucks into Russia. The expansion was planned several years ago; this one includes forming a joint venture with Subway Corporation and a Russian company that can provide navigation through cultural barriers. The Russian economy has been improving since its collapse in the late 1990s, and the coffee market is strong in Russia's largest cities. Includes 2 figures. Bibliography lists 8 sources.
Filename: KSmktgStarRus.rtf

Expanding Library Services
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A 6 page paper providing a $1 million budge for a rural library, then altering that budget to find $50,000 for the purpose of adding a bookmobile service for community use. The paper provides the budget for bookmobile startup, as well as an altered one for the main library whose budget was changed to find funds for the new project. Bibliography lists 5 sources.
Filename: KSacctLibBud.rtf

Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf