ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Evaluation of Strategic Planning at a Not-for-Profit Organization
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This 5 page report discusses strategic planning and a non-profit organization. The strategic plan of mid-sized credit union is examined and various aspects and problems of the plan are noted. Certain aspects of strategic planning - vision, mission, evaluating opportunities and threats - are still fundamental components of effective strategic planning, regardless of the organization's mission or purpose. Bibliography lists 4 sources.
Filename: BWspub.wps

Evaluation of Talent Management Strategies; A Case Study Of a University
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This 50 page paper looks at the issue of talent management. The paper starts with an introduction with background, aims and objectives limitations. This is followed by an in-depth literature review that looks at relevant topics including the definition of talent, how it may be identified and the use of training and development programs and the value of mentoring in developing skills and talent. A methodology is presented for use in gathering primary data with the use of questionnaires to assess the way talent management is taking place in an organization. Simulates results are presented and discussed and recommendations are made based on the research findings and the literature review. The bibliography cites 36 sources.
Filename: TEtalentm.rtf

Evaluation of The Body Shop
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This 5 page paper provides a look at The Body Shop, the European based company that produces lotions and cosmetics. A SWOT analysis focuses on prospects for the company's future. Bibliography lists 7 sources.
Filename: SA118TBS.doc

Evaluation of the Robert Mondavi Corporation (Case Study Analysis)
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This 3 page paper examines the corporation and the dilemma it is faced with in the context of a case study. Recommendations are made. No additional sources cited.
Filename: SA410RMC.rtf

Evaluation of Three Marketing Journals
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A 6 page paper discussing the Journal of Marketing, Journal of Consumer Research and Journal of Marketing Research. All of these journals maintain sound approaches and integrity in valid research principles and methods. They also present valid conclusions based on the findings of that research. Interestingly, none of them appear to chase after only current thinking to the exclusion of knowledge gained in the past on which 'current thinking' is built. They each occupy a specific point on a continuum running between pure theory and pure practice, however, and those who would use the knowledge contained within them need to understand their differences. Bibliography lists 6 sources.
Filename: KSjournal.wps

Evans Shampoo Case
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This 6 page paper examines a case study supplied by the student. Evans, a shampoo manufacturer is due to launch a children’s shampoo with fewer chemicals, but it currently can damage hair that is treated wit a particular type of hair dye, usually used by elderly women. A competing firm, Cacti, know about this flaw and are threatening to release this information to the market. They are also preparing a shampoo for the same market. It will take another two weeks of research and development to perfect the product. The paper answers a range of questions including a stakeholder analysis, the way the decisions may be made, the balance of power, ethical approaches and a potential decision on strategy for Evans.
Filename: TEevancacti.rtf

Event Management;' The Live Aid Concert
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This 15 page paper looks at event management. The management of the original Live Aid concert is examined using Shone and Parry (2004) event planning model, the event is then considered using a SWOT analysis examining the strengths, weaknesses, opportunities and threats as well as a PEST analysis which looks at the external influences, including political, economic, social and technological influences. The bibliography cites 10 sources.
Filename: TEliveaid.rtf

EVERYDAY AND SPECIALIZED USES OF COMPARISON AND CONTRAST
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This 3 page paper discusses the utilization of critical thinking skills in the office and industrial setting. Examples given. Bibliography lists 0 sources.
Filename: MBreed.rtf

Everything Gets Shipped by Truck
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A 6 page paper describing shipping a truckload of goods from the production plant to the customer. The company calling for shipping is the manufacturer of digital telephone switches; its carrier is a national carrier that leases trucks for specific uses, leases fleets, and provides drivers on contract basis to businesses with continuing need for shipping. The first part of the paper describes the process; the last is a description of a trip from North Carolina to San Francisco in mid-winter. Bibliography lists 7 sources.
Filename: Truckin.doc

Evidence of the Integration of Quantitative Methods in U.S. Society
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This 8 page paper provides an overview of the use of qualitative methods in U.S. society. This paper uses examples from AT&T, Coca-Cola and American Airlines. Bibliography lists 6 sources.
Filename: MHQuaCorp.rtf