ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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EuroDisney; A Case Study
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This 13 page paper looks at the development of Euro Disney, now known as Disneyland Paris, including the way that the site was chosen and the project managed before opening, the clashes with the local culture and employees and the way in which they were resolved. The paper then presents a SWOT analysis for the organization looking at its position in 2009. The bibliography cites 13 sources.
Filename: TEEUdisney.rtf

EuroDisney; The Problems
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This seven page paper looks at the problems faced by Eurodisney (Disneyland Paris). The paper starts by discussing the factors which contributed to the poor performance of EuroDisney in its first year of operation and the reasons to those problems including the role of ethnocentrism and culture clashes. The paper also discusses how the success of Disney in Tokyo may have impacted on the failure of Disney in Paris and assesses the changes which have been made in light of the near bankruptcy in 2005. The bibliography cites 2 sources.
Filename: TEEurodisp.rtf

Euromethod
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This 8 page paper looks at Euromethod, describing what it is, how ad where it can be used, the aims of Euromethod and the benefits it may bring. The paper includes 2 diagrams to aid student understanding. The bibliography cites 10 sources.
Filename: TEeurome.wps

European And American Cars In Japan
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An 8 page paper. The question posed was how American and European car manufacturers penetrated the Japanese car market. This essay provides the data to demonstrate American and European auto manufacturers have not penetrated the Japanese car market. In fact, all foreign cars put together account for less than 8 percent of all sales. Selected data regarding numbers of cars by country and by company are provided. These data are discussed. The writer also offers some possible reasons from the literature for the dismal performance of American and European cars in the Japanese car market. 2 Tables included. Data included. Bibliography lists 9 sources.
Filename: PGjpauto.rtf

European Impact Of China's Neglect Of IPR
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9 pages in length. The antagonistic issue of ownership is one that transcends virtually all boundaries of what might otherwise be considered a civilized society. From ancient Rome to contemporary times, the fight for lawful claim upon a certain entity has been ensnared within the confines of man's contempt for fair distribution of any given commodity. Implementing Intellectual Property Rights (IPR) is the easy part; enforcing them is another matter entirely and one that has eluded Chinese officials for the four decades they have been attempting to thwart this tremendous infringement upon global commerce and high-end products. Bibliography lists 12 sources.
Filename: TLCChinaIPR.rtf

European Think Tanks & Pharmaceutical Industry
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A 48 page research paper that investigates the relationship between the pharmaceutical industry and European think tanks in regards to looking at how this alliance has affected public policy formulation in regards to health systems and reform, pharmaceutical competitiveness, intellectual property and parallel trade. The writer also addresses the history of European think tanks, how they differ from the US model and how their influencing the ongoing experiment of European unification. Bibliography lists 23 sources.
Filename: kheutt.rtf

European Union: Manufacturing
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A 6 page paper discussing how monetary union has affected European manufacturers. All barriers have not been removed from trade in Europe, but most barriers that formerly existed between member nations no longer exist. Overall economic conditions continue to improve as other nations seek to join the EU as well, which will further enhance the benefits of EU membership for those already belonging to the group. The single market still is a long way from reality in Europe, and it is doubtful that Great Britain ever will agree to join. As it exists at present, the EU has been beneficial for Europe's manufacturers. Bibliography lists 8 sources.
Filename: KSEuroUnion.wps

EVALUATING A JOB OFFER AND NEGOTIATING A SALARY
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This paper examines what steps need to be taken in order to evaluate a job offer and to negotiate for a better salary. This essay stresses preparation and negotiation skills. Bibliography lists 6 sources.
Filename: MTjobsal.rtf

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating a Restaurant
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This 4 page paper is a review of a visit to an Outback Steakhouse. The paper describes the visit from the arrival in the car park to leaving, looking at the environment, food and timing of the meal. The paper then assesses the potential areas of improvement. The bibliography cites 2 sources.
Filename: TEoutback.rtf