ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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European And American Cars In Japan
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An 8 page paper. The question posed was how American and European car manufacturers penetrated the Japanese car market. This essay provides the data to demonstrate American and European auto manufacturers have not penetrated the Japanese car market. In fact, all foreign cars put together account for less than 8 percent of all sales. Selected data regarding numbers of cars by country and by company are provided. These data are discussed. The writer also offers some possible reasons from the literature for the dismal performance of American and European cars in the Japanese car market. 2 Tables included. Data included. Bibliography lists 9 sources.
Filename: PGjpauto.rtf

European Impact Of China's Neglect Of IPR
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9 pages in length. The antagonistic issue of ownership is one that transcends virtually all boundaries of what might otherwise be considered a civilized society. From ancient Rome to contemporary times, the fight for lawful claim upon a certain entity has been ensnared within the confines of man's contempt for fair distribution of any given commodity. Implementing Intellectual Property Rights (IPR) is the easy part; enforcing them is another matter entirely and one that has eluded Chinese officials for the four decades they have been attempting to thwart this tremendous infringement upon global commerce and high-end products. Bibliography lists 12 sources.
Filename: TLCChinaIPR.rtf

European Think Tanks & Pharmaceutical Industry
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A 48 page research paper that investigates the relationship between the pharmaceutical industry and European think tanks in regards to looking at how this alliance has affected public policy formulation in regards to health systems and reform, pharmaceutical competitiveness, intellectual property and parallel trade. The writer also addresses the history of European think tanks, how they differ from the US model and how their influencing the ongoing experiment of European unification. Bibliography lists 23 sources.
Filename: kheutt.rtf

European Union: Manufacturing
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A 6 page paper discussing how monetary union has affected European manufacturers. All barriers have not been removed from trade in Europe, but most barriers that formerly existed between member nations no longer exist. Overall economic conditions continue to improve as other nations seek to join the EU as well, which will further enhance the benefits of EU membership for those already belonging to the group. The single market still is a long way from reality in Europe, and it is doubtful that Great Britain ever will agree to join. As it exists at present, the EU has been beneficial for Europe's manufacturers. Bibliography lists 8 sources.
Filename: KSEuroUnion.wps

EVALUATING A JOB OFFER AND NEGOTIATING A SALARY
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This paper examines what steps need to be taken in order to evaluate a job offer and to negotiate for a better salary. This essay stresses preparation and negotiation skills. Bibliography lists 6 sources.
Filename: MTjobsal.rtf

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating a Restaurant
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This 4 page paper is a review of a visit to an Outback Steakhouse. The paper describes the visit from the arrival in the car park to leaving, looking at the environment, food and timing of the meal. The paper then assesses the potential areas of improvement. The bibliography cites 2 sources.
Filename: TEoutback.rtf

Evaluating a Training Manual for Cap-Hays Company
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6 pages in length. When an employee is faced with the decision of whether or not to use a training manual such as that one to be used in the Cap-Hays technical text on Speed Check software, there are numerous considerations to be made. In some phase of that particular employee's business function, it takes consideration in many areas to determine whether or not this is indeed feasible. Some questions that need to be asked are whether or not the manual is well-written and easy to follow, thus deciding if it will indeed be cost-effective for the company; will it be as efficient or time-saving to have Speed Check after evaluating the training manual; and will it be negative or positive in terms of morale or goodwill on all sides. This is a feasibility study on this problem.
Filename: JGAchays.wps

Evaluating an Organisational Change
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This 10 page paper considers a major organisational change and evaluates the way the change took place. The example used is Mobil and the change to computerised ordering systems. The paper is written in three parts, the first is the diagnosis of the problem, threw second part outlines the intervention and the third evaluates the results. The bibliography cites 8 sources.
Filename: TEevlcng.rtf

Evaluating Commercial Websites
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6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business; the very difference between success and failure can depend on the website ease and design with only the consumer in mind. This paper gives an easy-to-understand ranking tool to evaluate any website; and to perhaps help the reader use for the development of their own website. Bibliography lists 10 sources.
Filename: JGAwebst.wps