ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Ethos, Pathos and Logos in an Advertisement
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This 4 page paper examines a diet Pepsi advertisement from the perspective of ethos, pathos and logos to assess the way it appeals to credibility, emotion and logic in the content. The bibliography cites 3 sources.
Filename: TEethospep.rtf

EU and US Trade Disputes; A European Perspective
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This 5 page paper is an extremely biased representation of the European view concerning the disputed between the European Union and the United States over goods such as Bananas, Beef, Air regulations and steel. The paper argues that the EU may have been in the wrong failing to comply with the World Trade organization rulings, but the actions taken by the US are overbearing and disproportionate as well as immoral being a greater wrong, having harsher economic and human costs than any of the EU wrongs. The paper is based on two US newspaper articles supplied by the student, but is an argumentative piece that does not needs these to be understood.
Filename: TEUSEUtrade.rtf

Eugene Bardach's "A Practical Guide For Policy Analysis: The Eightfold Path To More Effective Problem Solving" - Book Review
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5 pages in length. Bardach places the entire policymaking process - inclusive of decision-making, research and analysis - under a microscope and disseminates every possible nuance of the whole progression from start to finish. Noting how the process is fraught with obstacles and challenges, the author states that in real life, "policy problems appear as a confusing welter of details: personalities, interest groups, rhetorical demands, budget figures, legal rules and interpretations, bureaucratic routines, citizen attitudes, and so on" (p. xv), but it is still nonetheless the most effective way to enact positive change. Bibliography lists 2 sources.
Filename: TLCBardach.rtf

Eureka at Xerox
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This 10 page paper looks at the revolutionary development in information systems at Xerox which goes by the name Eureka. The paper considers how this has increased productivity and decreased costs by building a knowledge bases and increasing social capital. The bibliography cites 10 sources.
Filename: TEeureka2.wps

Euro Disney's Transformation into Disneyland Paris
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
Filename: TEeurdis.wps

Euro Disneyland
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A 7 page paper discussing Disney's approach to financing its French location in the late 1980s. Disney devised an intricate financing plan in which it would create a financing company that would lease the finished park to the operating company for 20 years, then sell the park to the operating company for a nominal value. In the meantime, it fully involved the French government to make the government a stakeholder as well, and offered stock in a company with no earnings and no revenues. The paper provides a SWOT analysis, two alternative strategies and discussion of the recommended strategy. Bibliography lists 1 source.
Filename: KSeuroDis.wps

EuroDisney Analysis
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A 10 page paper. The introduction explains why Disney chose Paris for its European Disneyland. The paper includes a SWOT analysis and an industry analysis using Porter's Five Forces. The writer also comments on the political, economic, socio-economic and technology factors related to the microenvironment. The paper explores why EuroDisney initially failed in Paris. Bibliography lists 12 sources.
Filename: PGerods.rtf

EuroDisney; A Case Study
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This 13 page paper looks at the development of Euro Disney, now known as Disneyland Paris, including the way that the site was chosen and the project managed before opening, the clashes with the local culture and employees and the way in which they were resolved. The paper then presents a SWOT analysis for the organization looking at its position in 2009. The bibliography cites 13 sources.
Filename: TEEUdisney.rtf

EuroDisney; The Problems
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This seven page paper looks at the problems faced by Eurodisney (Disneyland Paris). The paper starts by discussing the factors which contributed to the poor performance of EuroDisney in its first year of operation and the reasons to those problems including the role of ethnocentrism and culture clashes. The paper also discusses how the success of Disney in Tokyo may have impacted on the failure of Disney in Paris and assesses the changes which have been made in light of the near bankruptcy in 2005. The bibliography cites 2 sources.
Filename: TEEurodisp.rtf

Euromethod
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This 8 page paper looks at Euromethod, describing what it is, how ad where it can be used, the aims of Euromethod and the benefits it may bring. The paper includes 2 diagrams to aid student understanding. The bibliography cites 10 sources.
Filename: TEeurome.wps