ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Establishing E-Business Strategy
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A 1 page overview of a 9-slide PowerPoint presentation, “Determining e-Business Strategic Goals.” The entire effort highlights the need for sound management and explicit identification of where the organization wants to lead its e-business unit. Bibliography lists 5 sources.
Filename: KSebizStrat.rtf

Establishing Eyewear Business In Barbados
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A 5 page paper that discusses establishing an eyewear manufacturing business in Barbados. An introduction to the island is provided, then the writer discusses the industry, human resources issues and goals of the company. Data included. Bibliography lists 4 sources.
Filename: PGbds.rtf

Establishing IS Strategy
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A 5 page paper discussing the points that must be considered in formulating information systems (IS) strategy. Strategic planning must address not only hardware and software needs for IS operation, but also issues of “leadership, culture, stakeholder interests and strategic outcomes.” The bottom line is that all aspects of operation and use must be considered at the outset, and neither should strategy formation be limited to current practice. The IS system always should be relevant in the present, but also malleable for the future. Bibliography lists 3 sources.
Filename: KSitEbizStrat.rtf

Establishing Management in an Organization
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5 pages in length. There is no doubt that the establishment of managers as a significant group in large companies makes a vast difference in the decision making process within these organizations. This paper will focus on a research study that proves that the line management in large organizations can make a difference in the decision making process. Bibliography lists 4 sources.
Filename: JGAmgtgp.wps

Establishing Managers as a Significant Group in Organizations
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5 pages in length. There is no doubt that the establishment of managers as a significant group in large companies makes a vast difference in the decision making process within these organizations. This paper will focus on a research study that proves that the management in large organizations can make a difference in the decision making process. Bibliography lists 5 sources.
Filename: JGAmgt2p.wps

Establishing Marketing Controls at Clinique®
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A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative marketing budget allows. The overall marketing effort should be done at least annually; the paper recommends semiannual or even quarterly review for this product in the second year if monthly review proves to be prohibitive. Bibliography lists 6 sources.
Filename: KScliniqMktg.wps

Establishing Strategy and Leadership Style
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A 5 page paper discussing strategy formation and evaluation, as well as leadership theory that can apply to a new residential real estate business. Achieving success in the residential real estate industry involves more than only gaining a greater number of listings each month and closing sales. Strategy and leadership style have the ability to directly – and positively – affect the results the company is able to achieve. Bibliography lists 6 sources.
Filename: KSstratRlEst.rtf

Establishing Strategy for the 10th Mountain Division
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A 7 page paper in 4 parts: considerations in implementing change; designating change targets; identifying strategic planning strategies for the US Army; and formulating a strategic plan. The focus of the plan is recruiting and retention, followed by training and evaluation. Bibliography lists 6 sources.
Filename: KSmilArmyStrat.rtf

Establishing the Hospitality Department and Shaping its Future
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A 30 page paper discussing points that need to be addressed in developing a university hospitality school. There is little reason that hoteliers’ operational methods should greatly differ from educators’ operational methods of producing individuals qualified for hospitality education and management. Each undertaking has customers to serve, and each likely can improve on processes used. Former Ritz-Carlton CEO Horst Schulze reminisces that Ritz management recognized the Baldrige Award criteria as a set of quality-oriented goals that could benefit Ritz-Carlton and help it to achieve its goals of improving both results and expectations in operations. The same is true regarding the position the university’s hospitality department now holds and also that which it seeks to attain within the coming decade. The purpose here is to review the manner, methods and rationale through which the hospitality department can emerge as a leading program. Bibliography lists 16 sources.
Filename: KSeduHospiQual.rtf

Estee Lauder
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This 7 page paper considers the opportunities and threats faced by the well known company Estee lauder. The paper undertakes this examination by using Porters Five Forces as a basis, looking at issues such as opportunities and threats posed by new entrants and the existing competition as well as the supply lines, the power of purchases and the role of substitutes. The bibliography cites 5 sources.
Filename: TEesteel.rtf