ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Establishing a Customer Service Consultancy
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A 36 page preliminary investigation exploring the need for and advisability of starting a new consulting business, Amani Consulting, Inc. Consultants abound, and for good reason. There are so very many aspects of management and management theory that affect a single aspect of business that it is impractical to try to incorporate all of them. Those involved in daily processes often fall victim to forest-and-trees disease, which prevents in-place management from being able to gain a whole-picture view of issues they have identified as needing attention. The consultant’s purpose is to address both internal and external customer service issues. Includes financials for a business plan and some business ideas, but consists primarily of synthesis of management theory and case examples of companies that have made improvements. Bibliography lists 25 sources.
Filename: KScustSrvCon.rtf

Establishing a Global Athletic Shoe Company
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A 5 page paper establishing a new company to manufacture and market athletic shoes in the US, Canada, Singapore and South Korea. The initial budget is $350 million, allocated among five primary activities. Includes a five forces analysis of the industry. Bibliography lists 2 sources.
Filename: KSmktgAthShGl.rtf

Establishing a Research Sample Population
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An 8 page paper discussing devising a sampling plan for market research for a new product. There are rules of common sense in market research, one of which dictates that the most useful responses will be those from users of similar products. In the case of an Internet-ready color television, that similar product is a computer and potential respondents are those already familiar with the Internet. The setting, Southeast Asia, can appear to be problematic because of the diversity of populations resident in the region, but examination of economic conditions shows that such does not have to be the case. Bibliography lists 11 sources.
Filename: Respop.wps

Establishing E-Business Strategy
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A 1 page overview of a 9-slide PowerPoint presentation, “Determining e-Business Strategic Goals.” The entire effort highlights the need for sound management and explicit identification of where the organization wants to lead its e-business unit. Bibliography lists 5 sources.
Filename: KSebizStrat.rtf

Establishing Eyewear Business In Barbados
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A 5 page paper that discusses establishing an eyewear manufacturing business in Barbados. An introduction to the island is provided, then the writer discusses the industry, human resources issues and goals of the company. Data included. Bibliography lists 4 sources.
Filename: PGbds.rtf

Establishing IS Strategy
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A 5 page paper discussing the points that must be considered in formulating information systems (IS) strategy. Strategic planning must address not only hardware and software needs for IS operation, but also issues of “leadership, culture, stakeholder interests and strategic outcomes.” The bottom line is that all aspects of operation and use must be considered at the outset, and neither should strategy formation be limited to current practice. The IS system always should be relevant in the present, but also malleable for the future. Bibliography lists 3 sources.
Filename: KSitEbizStrat.rtf

Establishing Management in an Organization
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5 pages in length. There is no doubt that the establishment of managers as a significant group in large companies makes a vast difference in the decision making process within these organizations. This paper will focus on a research study that proves that the line management in large organizations can make a difference in the decision making process. Bibliography lists 4 sources.
Filename: JGAmgtgp.wps

Establishing Managers as a Significant Group in Organizations
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5 pages in length. There is no doubt that the establishment of managers as a significant group in large companies makes a vast difference in the decision making process within these organizations. This paper will focus on a research study that proves that the management in large organizations can make a difference in the decision making process. Bibliography lists 5 sources.
Filename: JGAmgt2p.wps

Establishing Marketing Controls at Clinique®
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A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative marketing budget allows. The overall marketing effort should be done at least annually; the paper recommends semiannual or even quarterly review for this product in the second year if monthly review proves to be prohibitive. Bibliography lists 6 sources.
Filename: KScliniqMktg.wps

Establishing Strategy and Leadership Style
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A 5 page paper discussing strategy formation and evaluation, as well as leadership theory that can apply to a new residential real estate business. Achieving success in the residential real estate industry involves more than only gaining a greater number of listings each month and closing sales. Strategy and leadership style have the ability to directly – and positively – affect the results the company is able to achieve. Bibliography lists 6 sources.
Filename: KSstratRlEst.rtf