ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Entering the Automotive Market in Canada
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This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
Filename: TEcanauto.rtf

Entering the Chinese Cosmetic Market
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This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.
Filename: TEchinacos.rtf

Entering the Chinese Market with a Cosmetic Product
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This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
Filename: TEcsmchina.rtf

Entering the Cuban Cigar Industry
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A 3 page paper discussing the prospect of entering Cuba’s cigar industry. The scenario is that an individual has interest in entering the Cuban cigar industry and has particular interest in assessing two of Porter’s five forces, the bargaining power of suppliers and customers. There are many artificial barriers in this industry, but there also are opportunities. Bibliography lists 3 sources.
Filename: KSmgmtCigar.rtf

Enterprise Rent - A - Car ; A Case Study
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This 10 page paper looks at Enterprise Rent-A-Car and issues that impact on the company. The paper answers five questions that look at different marketing factors, such as how different car rental customers may choose which company to use, how and why segmenting the market is important and the ways in which the company can attract both gradate recruits as well as more customers. The bibliography cites 4 sources.
Filename: TEentprs.rtf

Enterprise Rent-A-Car And Costco Wholesale
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A 12 page paper. Using case studies provided by the student, this essay first discusses strategies each of these companies uses that are similar or comparable. The writer then discusses the risks that accompanied those strategies and how they succeeded. Bibliography lists 1 source.
Filename: PGentcs.rtf

Enterprise Resource Planning Systems; The Promise of Seamless Integration
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This 3 page paper looks at the idea that off the shelf enterprise resource planning packages and considers whether or not they are able to provide seamless integration within a business. The bibliography cites 5 sources.
Filename: TEentressem.rtf

Enterprise Risk Management
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A 5 page paper that discusses enterprise risk management incorporating some of the information from COSO. Bibliography lists 2 sources.
Filename: PGerp.RTF

ENTERPRISE SYSTEM: ARTICLE ANALYSIS
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This 7-page paper provides an analysis of Volkoff, et al's article, "Getting Your Money's Worth from an Enterprise System," published in the 1999 Ivey Business Journal. Bibliography lists 5 sources.
Filename: MTesaranal.rtf

Enterprise Wide Risk Management
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This 10 page discuses the following quote "Enterprise wide risk management as an assurance tool is increasingly being mandated as either principle or requirement within developed markets and economies". To discuss this the concept if Enterprise Wide Risk Management (EWRM) is defined and compared to traditional risk management, the way in which it has become a corporate culture issue and whether or not it can add value. The bibliography cites 6 sources.
Filename: TEEWRMimp.rtf