ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Elements of Marketing
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An 8 page paper discussing the basics of marketing, it purposes and goals. The paper lists elements and purposes of elements of the marketing plan, including defining the market and offering the target market an integrated and unified effort. It discusses the need for research in several areas, as well as marketing's greater significance in the presence of slowing economic conditions. Bibliography lists 9 sources.
Filename: KSmktSteps.wps

Elements Of Supervision
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A 3 page paper that provides a description of the elements of supervision. Bibliography lists 1 source.
Filename: PGsup3.wps

Eli Goldratt/ The Goal
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A 7 page research paper that examines Eli Goldratt's 1984 text The Goal, a book that has not only stood the test of time but virtually initiated the "theory of constraints" school of production management (Elton, 1998). Goldratt's book is unique because it recognizes the complexity of actually putting the advice of business management book into practice. Bibliography lists 3 sources.
Filename: khgoal.rtf

Eli Goldratt/TOC & It's Not Luck
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A 15 page research paper that examines Goldratt's text, which expounds on Goldratt's ideas regarding critical thinking and its relationship to both personal and business success. His concepts have the ambitious goal of teaching business people and others how to think. Goldratt introduced his Theory of Constraints (TOC) in 1986 with the publication of a best-selling novel The Goal. This research examines that novel and its sequel It's Not Luck. This examination also looks at Goldratt's theories and concepts by employing the IRAC method, that is, by discussing issues, references, analyses and conclusions. Bibliography lists 5 sources.
Filename: khgoldr.rtf

Eli Lilly (Case Study Analysis)
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This 3 page paper examines a case study on Lilly and its introduction of Evista. Questions presented in the case study are answered. No bibliography.
Filename: SA543Eli.rtf

Eli Lilly in Europe
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This 3 page paper looks at Eli Lilly in 1990 when they wanted to drastically improve their market position in Europe. The paper considers different strategies that could have been adopted, discusses the potential of each and then presents a preferred strategy. The bibliography cites 3 sources.
Filename: TElilly90.rtf

Eli Lilly; A Case Study
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This 12 page paper looks at the pharmaceutical company Eli Lilly, first it looks at the history of the company going on to look at the internal strengths and weaknesses as well as the external environment. A brief SWOT analysis is performed and the strategies of the company at corporate and business level are also discussed. The bibliography cites 25 sources.
Filename: TElilly1.wps

ELIMNATION OF THE MIDDLEMAN IN THE SUPPLY CHAIN
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This 3-page paper discusses the role of the middleman in the supply chain, and possible future roles or elimination. Biblography lists 3 sources.
Filename: MTmiddlema.rtf

Eliyahu M. Goldratt's "It's Not Luck"
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A 4 page paper which provides a summary and basic overview of management consultant and business professor Eliyahu M. Goldratt's 1994 book, It's Not Luck.
Filename: Notluck.wps

Elwood N. Chapman’s “The Supervisor’s Survival Kit”
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This 5 page report discusses the basics of supervision and how an individual should approach his or her first supervisory job. No additional sources cited.
Filename: Superkit.wps