ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

Effective Business Leadership.
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(5pp) If there was one singularly successful style of business management, we could all learn it, and through a logical assumption, all become successful. If only that were true Dorothy, we would never have to leave Kansas. Each successful business leader we talk to will give us his own personal bent on management, and usually remind us that we are managing people, which takes a touch more skill than managing widgets. This discussion will look at recommendations from successful business leaders in general, and two companies specifically: "Circuit City," and "Good Guys." Bibliography lists 6 sources.
Filename: BBbuslds.doc

Effective Communication In A Small Office
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A 12 page paper that begins with a student-supplied scenario of a small office. A description of the office and personnel is provided first. The writer then describes three communication interactions that were observed. Following each observation, the writer discusses the interpersonal and communication skills that were used and analyzes which skills should have been used. Since one person in the office has a tendency to yell, the paper ends with other suggestions for interacting with this one person. Included in the discussion is diffusing hostility, I-Messages and Active Listening. Bibliography lists 4 sources.
Filename: PGcmmo.rtf

Effective Communication in the Context of Group Leadership
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This 12 page paper includes a slide presentation --9 slides not including the bibliography--and a 9 page paper. Various types of leadership are discussed including democratic, autocratic and laissez faire. Bibliography lists 10 sources.
Filename: SA820bus.rtf

EFFECTIVE COMMUNICATION WITHIN AN ORGANIZATION
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This 4 page paper discusses the effective communication skills of the good Public Relations department within a corporation. Three examples given from Visakon, Inc (division of Johnson and Johnson). Bibliography lists 3 sources.
Filename: MBeffcom.rtf

Effective Employee Handbooks: Limiting Liability
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A 6 page paper discussing the role that employee handbooks play in limiting employees' and former employees' ability to bring suit against the employer. The paper cautions against using software-generated or pre-written handbooks without carefully considering all scenarios raised within the text. The paper uses decisions of the Supreme Courts of California, New York and South Carolina based on existing employee handbooks to illustrate how these publications can be used both to limit liability and to increase it when employers have not taken sufficient care in putting policy on paper. Bibliography lists 6 sources.
Filename: KShrEmpHandbk.rtf

Effective Employee Relations And Communication
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A 10 page paper. What is the most essential factor in effective employee relations? The writer argues that it is communication and having appropriate communication channels and systems established in the organization. Communication is the basis for success in all relationships and that includes the employee-employer relationships. Specific examples are offered citing companies that have gained remarkable amounts of loyalty from their workforce due to the exceptional communication processes used within the company. Bibliography lists 11 sources.
Filename: PGorgcom.wps

Effective Leaders & Leadership Theory
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A 10 page paper discussing leadership traits as they are defined by leadership styles. There is no question that the face of the workplace has changed dramatically over the past few years. Looking backward, however, the traits that define a good manager and most of those that define a sound employee have really changed very little, even since Galton's day. Since then, researchers have been working to provide insight into the general traits of the perennially successful leader, and have found that they have really changed very little over the years. The bottom line is that people produce more effectively and in a more sustained manner when they are treated as thinking, rational adults. Bibliography lists 9 sources.
Filename: LdrThery.doc

Effective Leadership
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An 8 page paper on value-based and contingency approaches to leadership. The writer discusses the relationship of power and followership within the organizational stucture, and cites how this works in an organization. Bibliography lists 7 sources.
Filename: Leadersh.wps

Effective Leadership Characteristics And Traits
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A 3 page paper. The essay identifies traits and characteristics of effective leaders. The essay is meant to be based on an observation of an effective leader the writer has observed. Bibliography lists 2 sources.
Filename: PGefldo.RTF