ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Economics Concepts / Competition, Porter & U.S. Business Cycle
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This 5 page essay describes and discusses forms of competition, Porter's five forces, and the business cycle. It then discusses the interrelationship of these economic concepts. Bibliography lists 4 sources.
Filename: PGcomp.wps

Economics of Tourism; Croatia and Serbia
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This 5 page paper is written in two parts. The first part of the paper looks at the general economic impact of tourism, considering the global level an the way it will influence an economy. The second part of the paper looks at the economic importance of tourism to Croatia and Serbia. The bibliography cites 5 sources.
Filename: TEcroserb.rtf

Economics Questions
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This 16 page paper considers three cases provided by the student and looks at different economic situations and answers a range of questions. The first case looks at supply and demand as well as social or commercial targeted investment, using the coffee growers of South Vietnam as an example. The second looks at long term vs. short term economics and the way sales were managed at ADT with the emphasis on short term results. The final part of the paper considers the choices and issues raised in issues regarding transfer prices within an single company.
Filename: TEeconqu.rtf

Economies of Scope and Scale;
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This 3 page paper gives a concise description, and accompanying examples, of what is meant by the terms economy of scope and economy of scale as well as the diseconomies of scale. The bibliography cites one source.
Filename: TEecosca.wps

Economist John Kenneth Galbraith
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This is a 3 page paper on economist John Kenneth Galbraith. Canadian-born economist John Kenneth Galbraith (1908- ) has long been considered as “America’s leading public intellectual”. Besides being a government and economic advisor to Presidents Roosevelt, Kennedy and Johnson, Galbraith has written a great deal about the destructiveness of capitalism and consumerism within American society; a perspective which is not only controversial but not well accepted by the monopolies and big businesses of today. More recently, Galbraith has taken a stance against the growing concern of globalization and believes that too is destructive to the poor within society. Today, Galbraith considers American democracy to be one of “a democracy of the fortunate” and since the collapse of several of the large monopolies, like Enron, is aware that his book “The Affluent Society” written in 1958 could be as relevant in today’s world as it was almost fifty years ago. Bibliography lists 2 sources.
Filename: TJJKGal1.rtf

eCRM, IMPLEMENTATION AND CULTURALIZATION
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This 11-page paper focuses on the concept of Electronic Customer Relationship Management, and the ability to set up such systems in the U.S., the UK and France. Topics discussed in this paper include the concept of eCRM, as well as cultural differences between the three countries that could either make it easier or more difficult for implementation of a successful eCRM system. Bibliograpy lists 8 sources.
Filename: MTercman.rtf

EDC and SLK Case Study
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This 7 page paper looks at case supplied by the student. EDC, a non-profit making organisation is outsourcing its information technology functions with an offshore company. The paper answer several questions regarding off shoring including how best practice was seen in the case, key success factor is, the potential differences between for-profit and not-for-profit organisations and the way a decision concerning off shoring may be undertaken. The bibliography cites 5 sources.
Filename: TEEDCSLK.rtf

Eddie Bauer; A Case Study
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This 7 page paper looks at this company that appears to have had problems over the past few years. The company is examined with reference to its recent past, since its' acquisition by Spiegel, and considers the appropriateness of the marketing mix it has adopted. The bibliography cites 20 sources.
Filename: TEbauer1.wps.

Edmondson's "BMW's Dream Factory" - Examination
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6 pages in length. To look at the vehicle that project chief Hans-Joerg Vögel is wholly immersed in, both physically and emotionally, is to witness the culmination of what many automakers - and many global businesses for that matter - fail to understand in their myopic quest for high profits: The company's workforce is an integral component to that objective. New chief executive Norbert Reithofer has readily taken the torch from predecessor Helmut Panke whose vision of open communication and brainstorming throughout the company's ranks has placed BMW's operational tactics and stellar products in a class unto themselves. No additional sources cited.
Filename: TLCBMWDrmFc.rtf

Edward Demming: Product as Much as Inventor of Total Quality Management?
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A 5 page discussion of the precepts of Total Quality Management and the man who invented it, Edward Demming. Emphasizes the importance of human interaction in this management style and contends that human interrelationship proposed by Demming was a direct reflection of his personality, a reflection of the way he was received by his peers and the way he felt about those who disagreed with him. Concludes that if Demming had personality traits which made him incompatible to his peers or unreceptive to criticism, it is logical that he would have utilized his own management philosophies to refine those traits.
Filename: PPdemmng.wps