ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Eastman Kodak Analysis
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This 4 page paper provides an analysis of Kodak using Porter's 5 Forces analysis. The paper is in narrative format. Bibliography lists 7 sources.
Filename: PGkdk9.rtf

Eastman Kodak and the Digital Imaging Market
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This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TEkodakdig.rtf

Eastman Kodak Company
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An 11 page paper that provides an overview of the Eastman Kodak Company. Selected fiscal data is included. The writer discuses regarding Kodak's stock share prices and comments on the effects of futures, options and currency forwards on the company. The EU is also discussed in terms of its impact on the company. 1 table is included. Bibliography lists 15 sources.
Filename: PGkodak.msw

EasyCar
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This 12 page paper examines the business model that is used by Stelios to establish a new car hire, or car rental, company to compete with companies such as Hertz, Alamo and Avis by offering lower prices. The paper is written in four parts. The first part of the paper identifies the characteristics of the car hire business, the second part looks at how easyCar are following a low cost strategy and the operations that support this. The third part considers the level of service that easyCar offers with the last part of the paper discussing whether or not the company may be seen as offering a service that can compete with buses, trains and taxis. The bibliography cites 6 sources.
Filename: TEeasycar.rtf

EasyJet
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This 12 page paper examines the low cost airline EasyJet, the main rival of Ryanair, looking at the market they compete in, how they perform in this market, their competitive advantages and marketing strategies. The paper ends with marketing recommendations that build on the current messages and will appeal the existing target market as well as attract new business. The bibliography cites 8 sources.
Filename: TEeasyjet.rtf

Easyjet and Ryanair
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This 32 page paper compares two companies that are both dominant players in the European low cost airline industry; Easyjet and Ryanair. Bucking the recent trends both have performed well, however, Ryanair has suffered due to the recent court case where it was found to have gained uncompetitive advantages when being given subsidies by a Brussels airport. Conversely Easyjet has gained by making the acquisition of GO. The paper looks at the performance of both companies, where Ryanair is growing faster but is also more stretched, with a lower interest rate coverage and also a lower EPS. Easyjet are growing through acquisition, but are also growing at a fast rate. The paper assesses the many factors and then using both efficient market hypothesis and Warren Buffets method try to identify the best potential long term investment. The bibliography cites 14 sources.
Filename: TEeasyryan.rtf

eBay (SWOT Analysis)
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This 5 page paper compares and contrasts eBay in the U.S. with the eBay presence in Asia. Research is provided to support the assumptions. Bibliography lists sources.
Filename: SA801Bay.rtf

eBay - A SWOT Analysis
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This well written 7 page paper undertakes a comprehensive and in-depth SWOT analysis of eBay, looking at its strengths weaknesses, opportunities and threats. The bibliography cites 5 sources.
Filename: TEebay1.rtf

eBay - Strategic Issues
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A 7 page paper that explores some of eBay's strategic issues. This company is the largest and most popular of all auction online sites. This paper considers what they do to continually increase their market share and improve net revenues; how they deal with rigged bidding (sellers who use a shill); their strategies for expansion; and what the future holds for this company in terms of further services. bibliography lists 11 sources.
Filename: PGebay2.rtf

eBay Analysis
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This 7 page paper uses several analytical tools (SWOT analysis, Porter's Five Forces) to discuss the company's strategy at both the business and corporate levels. Bibliography lists 4 sources.
Filename: HVeBayan.rtf