ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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E-commerce; Security and Legal Issues for UK Firms
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This 8 page paper looks at issues a business will need to consider before committing to trading on the internet. The paper starts by looking at the issue of security and fraud, including the level of fraud in the UK and the different risks faced by companies and consumers. The paper then looks at the The Data Protection Act 1998 and the Consumer Protection (Distance Selling) Regulations 2000. The bibliography cites 13 sources.
Filename: TEseclegal.rtf

E-Commerce; The Arguments For and Against Internet Trading
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This 16 page paper considers the case of a traditional bricks and mortar company that is considering entering into e-commerce. The paper is written in the style of a report to convince the CEO that e-commerce is a good idea. Arguments for and against e-commerce are included, with the conclusion leading to a clear argument for e-commerce. The bibliography cites 9 sources.
Filename: TEecombm.wps

E-commerce; The Case of Iceland Air and British Airways
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This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Filename: TEicelandair.rtf

E-Learning In Organizations
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This 3 page paper presents examples of two companies that have been using E-learning in their employee training programs. The companies, Circuit City and Wal-Mart, while both retailers, are vastly different organizations. The writer describes the programs put in place by each company, the goals of the programs and the outcomes. Bibliography lists 2 sources.
Filename: PGelrn.rtf

E-Mail Communication in the Workplace
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This 6 page report discusses the use and abuse of email and access to the Internet by employees. What are the issues in terms of rights to privacy compared to an organization’s right to control the actions of its workers? In the typical modern workplace, email serves as the primary mode for gossip around the proverbial watercooler but it is also a remarkably valuable form of instant, clear communication. Ethical and legal issues are presented. Bibliography lists 6 sources.
Filename: BWework.rtf

E-Marketing Cosmetic Dental Services
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A 5 page paper reviewing and comparing the websites of two restorative dentists, one located in British Columbia, the other located high above New York City’s Central Park. Both sites offer limited information about the services offered and what the patient can expect; neither offers anymore contact information than a phone number and an email address. As yet, neither is taking advantage of their sites to provide patient services such as streamlining the appointment process. The paper includes a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis. Bibliography lists 5 sources.
Filename: KSeCommDentists.rtf

E-Marketing for Success
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This 13 page paper consider a case where an e-business has seen declining page hits and reduced profits. The paper looks at why this may have occurred and how it can be changed by way of using competitive advantage and marketing communications. Using real cases as examples to demonstrate points raised the paper concludes with recommendations of how to change the marketing of the company. The bibliography cites 26 sources.
Filename: TEecomma.wps

E-Marketing Strategies used by Wal-Mart
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5 pages. Basically, Wal-Mart is a retailer that considers the most important things are for it to have low prices, value and customer service at the highpoint. Because Wal-Mart has been able to translate these goals into the e-commerce market it has become a viable and competitive presence with Internet shoppers as well as in retail stores. This paper explains how Wal-Mart has been able to successfully use their website in promotion, product and pricing strategies and maintain the same strength as they have with their retail stores. Bibliography lists 6 sources.
Filename: JGAemkwm.rtf

E-MARKETING, TECHNOLOGY AND TRENDS
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This 17-page paper discusses the trends and technological underpinnings of various e-marketing facets, such as the Internet (Web), interactive television and mobile commerce. Bibliography lists 18 sources.
Filename: MTemarke.rtf

E-Nike: Nike’s Internet Initiative and Online Marketing
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This 6 page report discusses the corporate giant Nike. Nike, the goddess of victory, is also the goddess of athletic shoes. The report focuses on Nike’s Internet-based efforts and its unique way of offering its products online. Bibliography lists 8 sources.
Filename: BWenike.rtf