ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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E-Commerce And The Entertainment Industry
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A 4 page paper. Only books, music, videos and movie tickets are discussed in this paper. The paper discusses the impact of e-commerce on these items. The writer begins by commenting on the success of Amazon.com. Statistical data reported include the percentage of consumers who make purchases Online, the percentage who purchase books, CDs, videos and movie tickets. The writer comments on the reasons consumers are turning to the Internet to make these purchases. Data included. Bibliography lists 9 sources.
Filename: PGentnt.rtf

E-COMMERCE AND THE EUROPEAN AIRLINES
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This 12-page paper analyzes the European airlines industry in conjunction with e-commerce. The paper introduces a SWOT analysis of e-commerce and the industry, then offers some suggestions of how airlines can use e-commerce tools to boost revenue. Bibliography lists 9 sources.
Filename: MTeuroai.rtf

E-Commerce at Wal-Mart
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This 18 page paper considers the position of Wal-Mart and their e-commerce operations. The internet sales have not matched the same success as the bricks and mortar operations. This paper looks at the strategic objective of the company the way that e-commerce can fit in with this, the strengths weaknesses opportunities and threats faced by Wal-Mart with reference to the internet sales and uses this to create an e-commerce strategy. The bibliography cites 10 sources.
Filename: TEwalecom.rtf

E-Commerce Business Models
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A 5 page paper discussing the brokerage, infomediary, merchant and manufacturer (direct) models of e-commerce and supplying examples of each. Those examples, respectively, are Priceline.com, Coolsavings.com, Amazon.com and Dell Computer. Each has developed what has come to be a specific online business model that others try to emulate. Bibliography lists 4 sources.
Filename: KSmktgEcomBizMod.rtf

E-Commerce for SME’s
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This 4 Page paper considers the advantages and disadvantages that are presented with the advent of the internet and e-commerce specifically for the small and medium sized enterprise (SME). The paper outlines both the advantages and disadvantages and considers viable solutions. The bibliography cites 5 sources.
Filename: TEsmeadv.rtf

E-Commerce In Developing Nations
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An 12 page paper. The catalyst statement for this paper is: Supermarket and shopping mall metaphors for e-commerce are widely used in industrialized countries, such as the United States, the United Kingdom, Australia, and much of Europe. Are these particular metaphors useful and/or appropriate in marginalized and developing nations? What strategies could be used to expand e-commerce in these other nations? The writer begins by explaining that metaphors are culturally-based, therefore, if the inhabitants of a nation have no experience with what the metaphor signifies, they will not understand it. A metaphor that may be more appropriate in many nations is offered and discussed. The writer then reports and discusses the necessary elements to promote e-commerce in any nation and also explains that many developing nations lack the resources to join e-commerce models. Finally, the writer discusses what is needed to expand e-commerce in developing nations. Bibliography lists 19 sources.
Filename: PGecmdv.rtf

E-Commerce in Europe
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An 11 page paper examining the current state of e-commerce among European websites, making suggestions for strategies for US-based companies launching European versions of sites designed for retail trade. E-commerce has not yet become at all common in Europe, but it appears that the reason has more to do with merchants than it does with potential customers. Internet use is growing in Europe, and US-based companies should be able to capitalize on that growth by making their websites easier to use and the policies less restrictive than those that currently exist. Those sites designed for serving the customer are those currently experiencing the greatest success. Bibliography lists 13 sources.
Filename: KSe-Europe.wps

E-Commerce Marketing Plan
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A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics include: description of the business; competition; e-commerce; designing a web page; and salesmanship on the web. Bibliography lists 13 sources.
Filename: PGchir2.msw

E-commerce Order Management
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A 5 page paper discussing external customer service and payment options available to online merchants. The variety of services available translates to a wide range of choices being available to online merchants, allowing them to operate their businesses exactly as they choose. The cost of these services generally will be far less than any in-house effort to provide the same, bringing cost benefits for both merchants and their customers. Bibliography lists 6 sources.
Filename: KSebizOrders.rtf

E-Commerce Strategy Formulation
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This 4 page paper responds to four student-generated questions that relate to: justifying strategic objectives, supply and selling chains, modifying compensation plan to include bonus based on profits, and explaining the benefits of implementing a Web site to resellers, distributors and salespeople. Bibliography lists 5 sources.
Filename: PG3qus.rtf