ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Direct-To-Consumer v. Public Health Advertising
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A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.
Filename: khdtcpha.rtf

Directional Missteps at Oracle Corporation
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A 7 page paper discussing Oracle in 1990. The company had been publicly traded for four years and had enjoyed loyalty among investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for dishonesty and arrogance had spread and investors knew what would be coming in the near future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a large one at that. The paper notes that Oracle is still financially sound and still has time to alter its arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating the CEO; failing that, the Board needs to bear down on marketing and make the department accountable to the Board while it implements changes in the way it treats customers. Bibliography lists 1 source.
Filename: KSoracleStk.wps

Directions for Disney
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An 11 page paper discussing internal and external factors affecting change at Disney after merging with ABC. Disney grew tenfold in ten years under the leadership of Michael Eisner and his total command style of management. The merger with ABC created an entertainment behemoth facing several choices of which direction to travel. As is common to any other company, Disney needs to determine its own vision for the entertainment industry and the part that Disney intends to play in the future. Bibliography lists 7 sources.
Filename: KSdisneyDir.rtf

Director Of Marketing Job Functionality: United States And Mexico
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10 pages in length. Assessing the job functionality of America and Mexico's directors of marketing, it is important to take into account the vast differences in economics, technology and education. Both directors strive for a better profit margin, lower competitor interchange and stronger presence within the particular industry; however, the manner by which each one goes about reaching these objectives is directly associated with his country's resources. Bibliography lists 8 sources.
Filename: TLCdirec.wps

Directors of Nursing / Responsibilities
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A 5 page overview of the myriad responsibilities facing DONs today, including quality clinical gerontology, human resource responsibilities and business management responsibilities. Bibliography lists 6 sources.
Filename: Dirnursg.wps

Directory Enquiries Industry in the UK
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The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf

Dirty Rotten Numbers - Article Review
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A 5 page synopsis of Andy Serwer's article of this title in Fortune Magazine. Serwer begins with an analogy to a scene in Charlotte's Web where the rat eats the garbage and thinks it is a feast but Americans can no longer digest the garbage being handed out in corporate financial reports. This essay captures Sewer's main points, including the Enron debacle being the catalyst for closer analysis of corporate financial reports. This essay ends with three questions accountants need to ask themselves. Bibliography lists 2 sources.
Filename: PGdrtrt.rtf

Disabilities and Work in the UK
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This 21 page paper gives a good and comprehensive overview of employment and the disabled person in the UK, paying special attention to the males. The paper starts by looking at the statistics that show the differences in employment and unemployment rate between disabled and able bodied workers, then looks the way disability is viewed in the work context and how this has changed over time before looking at the current legal situation with reference to the Disability Discrimination Act 1995. The bibliography cites 23 sources.
Filename: TEdiswork.rtf

Disaster and Continuity Planning
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This 3 page paper looks at disaster and recovery planning for both private and public enterprise. 911 is mentioned often in this paper. Bibliography lists 3 sources.
Filename: SA635dis.rtf

Disaster Recovery & Security Risk Management
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A 5 page paper discussing risk management as a necessary business activity in today's integrated business environment. Disaster recovery is an integral part of managing the risks businesses face. All management plans must define what losses the business could sustain and still remain operational, and all irreplaceable records must be protected from total loss. With today's inexpensive electronic storage capabilities, there is little excuse for any organization losing information vital to its continued operation, but businesses must determine what information falls into that category. Bibliography lists 6 sources.
Filename: Disrec.wps