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Papers On Business - Management
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Diageo and Burger King
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This 5 page paper consider the reason why British Drinks company Diageo may have acquired the fast food chain Burger King by looking at the way acquisitions and diversification are often perceived as adding value. The paper then considers why Diageo may have decided to sell Burger King at a knock down price. The bibliography cites 5 sources.
Filename: TEDiageo.rtf
Diageo PLC
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A 6 page paper. Diageo PLC was born through the 1997 merger of Guinness and Grand Metropolitan. The company is the largest producer of alcoholic beverages in the world. Its brands include Guinness, Tanqueray, Smirnoff, Johnnie Walker and Beaulieu wines, among many others. This essay discusses the company, two of its major competitors and its aggressive and innovative marketing strategies. 1 Table included. Bibliography lists 11 sources.
Filename: PGdiageo.rtf
Diageo plc (SWOT Analysis)
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This 5 page paper provides a SWOT analysis and makes recommendations about this company. Much of the information comes from a case study submitted by a student.
Bibliography lists 4 sources.
Filename: SA612plc.rtf
Dial Corp; A Performance Case Study
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This 11 page paper look at the Dial Corp using several tools to evaluate its performance, these include a SWOT analysis. PEST analysis and Porter's five forces. In addition to this a comprehensive financial analysis of recent performance is also included, the paper concluded with recommendation for concentration on core competencies and downsizing. The paper includes 3 graphs and the bibliography cites 6 sources.
Filename: TEdialco.wps
Diamond Enterprises Consultant Report - Tipping vs Service Fee
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A 3 page report. The issue for this company of three different branded restaurants is whether or not to switch from voluntary tipping to including a service fee on the check. The writer discusses public relations issues and survey results from servers, non-servers and managers and makes a recommendation. Bibliography lists 2 sources.
Filename: PGtipfe.RTF
Diesel Clothing Company
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This 8 page paper examines the Diesel Clothing Company using a SWOT analysis; then provides a picture of the company's Business Resources, including financial information and human expertise; finally, it presents a Business Strategy for growth, including objectives and strategies. Bibliography lists 4 sources.
Filename: HVDiesel.rtf
Diet Pepsi; Marketing 1995 - 2005
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Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to fit in with a changed marketplace. The bibliography cites 10 sources.
Filename: TEdietpep.rtf
Diet Pepsi; Position, Research and New Marketing Campaign This
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4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
Filename: TEdietPmark.rtf
Differences Between Leadership And Management
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A 5 page paper. The essay discusses the ideas of many different authors regarding the differences between management and leadership, including what happens when only one is present in a group or organization. The writer also reports an analogy to single- and double-loop governors. Bibliography lists 5 sources.
Filename: PGmgld07.RTF
Differences Between Leadership And Management
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A 9 page paper. Discerning the differences between leadership and management is often difficult, primarily because leaders manage and managers lead. The writer discusses the difficulties related to finding a clear-cut definition of leadership and reports the thoughts of several experts. Definitions of management are also reported. Both are discussed in terms of organizational behavior. Models are reported. bibliography lists 14 sources.
Filename: PGldmgdf.rtf
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