ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Marketing Strategy for Guess? Inc.
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This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
Filename: TEguess1.rtf

Developing a New Marketing Strategy for Swatch
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This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
Filename: TEswatcmk.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a New Reward System
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This 10 page paper considers how a reward system can be developed for a company that will reward and motivate staff and help increase productivity. The paper looks at various theories of motivations and reward including scientific management and the human relations school of thought. The bibliography cites 7 sources.
Filename: TEreward1.rtf

Developing a New Synthetic Motor Oil
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A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
Filename: KSmktgMotOil.rtf

Developing a plan for E-Commerce Systems
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This 25 page paper looks at how a company can plan for the introduction of an e-commerce system. Using an example company that already has a marketing presence on the internet the paper consider how the current resources and future goals of the company should be used to develop a e-commerce strategy and develop a suitable system. The bibliography cites 15 sources.
Filename: TEmemsys.rtf

Developing a Public Relations Campaign; Theory and Practice
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This 18 page paper uses a fictitious case of an industrial accident causing pollution in Thailand to explore how a PR campaign may be developed. The writer considers different theories of PR and propaganda and then uses these to develop a campaign to restore confidence in the government both nationally and internationally. The bibliography cites 15 sources.
Filename: TEprcmpg.rtf

Developing a Retention and Recruitment Strategy
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This 10 page report style paper considers how retention and recruitment may be improved in an organisation. The example used is an NHS healthcare trust with low levels of motivation and communication. The paper outlines the use of motivation theory, the formatting of a questionnaire and how the results may lead to a new strategy. The bibliography cites 5 sources.
Filename: TEnhsrec.rtf

Developing a Safety Programme for a New Company
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This 9 page paper considers how a health and safety programme can be developed of a new company. The paper looks at how the needs can be identified, the priorities determined and how the training should be undertaken. The bibliography cites 9 sources.
Filename: TEsafetyp.rtf