ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Developing a Culture of Diversity in the Workplace
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5 pages. Rent-A-Center has recently had discrimination problems as the firm had been accused of racial discriminatory practices. In this paper is discussed ways in which a firm such as this can work to overcome these types of problems and a method for the workplace to adopt a culture of diversity. Bibliography lists 11 sources.
Filename: JArental.rtf

Developing a Direct Marketing Strategy This
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16 page paper considers the way in which a UK company; the AA, can reach targets for increased sales to existing customers, increased customer retention and increase the customer base through direct marketing. The strategy recommended makes use of customer relationship marketing and an holistic approach to the different selling mediums and customer contract points. The bibliography cites 17 sources.
Filename: TEAAdmar.rtf

Developing a Leadership Strategy
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This 7 page paper considers how a strategy to develop leadership could be realised. With reference to leadership theories the paper develops a strategy from the recognition of leaders to their training and development as well as the culture requirements for a healthy approach to leadership development, The bibliography cites 6 sources.
Filename: TEstrled.rtf

Developing A Learning Community In A Hospital
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This 14 page paper begins by reporting and discussing the many definitions of 'learning community.' The paper then discusses how to develop a learning community in a hospital using a real case study as an example. The processes the hospital used are discussed, explained and related to the common elements of a learning community. The writer discusses the importance of the nurse executive's role in such a process by discussing the roles of a nurse executive. The final section is an outline of the steps recommended to develop a learning community in a hospital. Bibliography lists 15 sources.
Filename: PGlrnhsp.rtf

Developing a Marketing a Plan for a Fruit Juice Bar
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This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
Filename: TEzumo01.rtf

Developing a Marketing Campaign; A Case Study
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This 10 page paper designs a marketing campaign for a student health clinic that is to be held once a week in a rural school. The paper considers the service and the target market as well as the budget, then using marketing theory and the way it has been applied by commercial companies to a similar target to develop a hard hitting and effective campaign. The bibliography cites 6 sources.
Filename: TEdocshp.rtf

Developing a Marketing Plan for an Online Jewelry Business
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A 5 page paper which discusses developing a marketing plan for an online store, specifically a jewelry store. Various information is provided which illustrates some of the things to look for, where to start, success stories and other bits of information. Bibliography lists 5 sources.
Filename: RAjewelry.doc

Developing a Marketing Plan for P&O Ferries
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This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
Filename: TEPandOf.rtf

Developing a Marketing Plan; A Practical Demonstration
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This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
Filename: TEbooksh.rtf

Developing a Measurement Strategy
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A 3 page paper discussing means of measuring for quality. Measurement can be oriented toward function or financial results. In terms of function, the organization can assess product quality and reliability; it can assess the level of waste it generates in the production process; it can ask customers. The paper discusses benchmarking, gap analysis and six sigma as approaches to functional measurement. It concludes that organizations need to determine which metrics they will use and then use them to enhance competitive advantage rather than become too inwardly-focused. Bibliography lists 3 sources.
Filename: KSmgmtQualMeas.rtf