ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Deferred Retirement Option Plan as a Recruiting and Retention Tool for the New York Police Department
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A 41 page paper examining the Deferred Retirement Option Plan (DROP) as a multipurpose tool for the New York Police Department (NYPD). Virtually every organization faces challenges in retaining experienced, knowledgeable employees while also attracting high-quality individuals to join the organization. The same is true for the NYPD, but with a twist. Programs encouraging early retirement years ago currently are draining the NYPD of its most experienced police officers, while negative stereotypes associated with police work hamper efforts to recruit officer candidates. The Deferred Retirement Option Program (DROP) is presented here as a solution to each problem, while also saving the city of New York millions per month. Bibliography lists 35 sources, includes an abstract and table of contents.
Filename: KShrDROPrecr.rtf

Defining a Non-Cola Strategy at Coca-Cola
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A 13 page paper examining considerations that the Coca-Cola Company needs to make in establishing and implementing strategy for a 100 percent juice product, using Porter's generic strategy and Abell's Business Definition Framework. The company will: (1) focus on the needs of its several customer groups and (2) promote the absence of anything but 100 percent juice and carbon dioxide in the new product. Addressing the true needs of its several customer groups and offering a product it legitimately promote as being healthy should prove to be a winning strategy for Coke's carbonated juice product. Bibliography lists 7 sources.
Filename: KScokeStratNonCarD.rtf

Defining an E-Business Strategy
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A 6 page paper presenting several questions that should be asked before embarking on any e-business plans. The Internet has provided a venue that allows organizations to achieve all the ends they sought before, with the addition of another venue that can positively contribute to the organization’s bottom line. Before setting out on any e-business path, however, the organization needs to identify and answer several questions regarding what it does and what it wants to do. Levitt’s “What business are we in?” should be the first question asked and answered. Bibliography lists 4 sources.
Filename: KSebizStrtPlan.rtf

Defining and Developing Human Capital
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A 4 page paper offering several definitions of human capital and discussing the challenges to developing it. Organizations must ensure that they become and remain employers of choice. Being an organization where "everyone" wants to work not only helps to retain developing human capital, it also helps the organization to attract valuable sources of human capital in the future. Bibliography lists 4 sources.
Filename: KShrHumCap.rtf

Defining And Identifying Problems/Opportunities Between The "Public's Interest" And The "Public's Best Interest"
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10 pages in length. To define the difference between "public interest" and "public best interest" is to realize the power that one single word has in altering the definition of both phrases. Public interest incorporates a number of aspects with regard to decision-making, not the least of which includes convenience, concern and wellbeing. Public best interest, on the other hand, is the act of making decisions based solely upon what is provides the public with the best of all options while at the same time removing the potential for leaders' to overrule the right decision based upon their own self-interests. In essence, the first definition merely acknowledges how the public is entitled to be considered within the realm of decision-making outcome, while the second one speaks to the way in which the public's welfare and impact must be taken into account from a clear perspective of social responsibility. Bibliography lists 10 sources.
Filename: TLCPubBestInt.rtf

Defining and Pursuing Professionalism
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A 5 page paper defining and discussing the quality of professionalism - what it is and why it's important in business or any other professional endeavor. Professionalism is a demeanor that invokes highest standards and demands being met in kind. While it involves ethics, it is yet more than "simple" ethics. Ethics is a minimum standard; professionalism is that minimum standard elevated to its highest and best qualities. No sources listed.
Filename: KSprofess.wps

Defining Management Functions
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This 3 page paper defined the four functions of management; planning, organizing, leading and controlling, explaining how each function relates to management and specifically the management of a law firm. The bibliography cites 2 sources.
Filename: TEmanfunc.rtf

Defining Marketing
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A 5 page paper discussing the marketing mix – the four Ps – and using those items to define marketing as the process of identifying a target market and then meeting the needs of that market through price, product, distribution and promotion. The goal should be to provide consumers with what they want, where they want to buy it and at a price they want to pay, or at least not object to strongly enough to turn them away from their purchase decisions. Bibliography lists 3 sources.
Filename: KSmktgDefine.rtf

Defining Project Management
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This 4 page paper defines what is meant by ‘project management’, how successful project management takes place and looks at the different tasks that make up project management. The bibliography cites 7 sources.
Filename: TEdefproj.rtf

Defining Public Relations
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A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of America (PRSA); a marketer; and an individual. Public relations associated not with product sales but with the promotion of an individual, organization or cause still uses the same techniques. Bibliography lists 3 sources.
Filename: KSmktgPR1.rtf