ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Dealing with an NCAA Scandal -- The Role of Public Relations
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This 4 page report discusses the appropriate action to be taken by a public relations department in dealing with a scandal related to a college basketball team. Bibliography lists 4 sources.
Filename: BWncaapr.rtf

Dealing with Consumer Shifts
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A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.
Filename: KSmktgSftDrnk2.rtf

Dealing with Ethical Dilemmas
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This 3 page paper discusses ethical dilemmas and ways to resolve them. Bibliography lists 2 sources.
Filename: HVDelDil.rtf

Dealing with French Business People
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A 4 page paper discussing management and business negotiations in France. There are a few highly significant principles by which the French approach business management and negotiations, and myriad nuances that can be difficult to understand without having experienced them. The most basic rules, however, are to speak French or apologize for not speaking it well, and maintain utmost formality unless invited by the French contact to be more familiar. Bibliography lists 5 sources.
Filename: KSintlBizFranc.rtf

Dealing With People You Can't Stand
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This 5 page paper considers the main points of the book " Dealing With People You Can't Stand; : How to Bring Out the Best in People at Their Worst by Rick Brinkman and Rick Kirschner. The paper summarises the main points of the book, such as how the reasons people react in certain ways and how we can adapt our own behaviour to influence others. The bibliography cites 1 book.
Filename: TEakpeop.wps

Dealing With the Dealership (Article Review)
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This 3 page paper examines this article on car buying. No additional sources used.
Filename: SA916car.rtf

Dealing with Workplace Disputes
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This 7 page paper considers how a conflict resulting form a merger or acquisition may be resolved. The paper considers aspects such as communication, resistance to change and the role of collectivism in conflicts. The bibliography cites 4 sources.
Filename: TEdisput.wps

DeBeers Advertising Weighed Against Basic Principles
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An 8 page paper evaluating the reasons for the success of the diamond marketer's advertising. An examination of 20 years of De Beers advertising yields practical lessons in the astute application of classic advertising principles that so frequently appear to have been forgotten in much of today's advertising efforts. The company advertises with dignity and consistency of purpose, providing potential customers with real educational service rather than just one more example of advertising 'hype.' Bibliography lists 6 sources.
Filename: KSdeBeer.rtf

Decentralization And Performance
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An 8 page paper. Decentralization can refer to any number of management approaches from decentralizing decision making all the way to the employee level to decentralizing a large corporation with multiple sites. The writer describes the case of a merger of two companies, one that was decentralized and one that was centralized. The decisions regarding centralization/decentralization made by this newly merged company are discussed. The writer then points to the research related to the empowerment of employees and the effect on performance. Finally, a multination study regarding local governments and their decentralization efforts is presented. Bibliography lists 6 sources.
Filename: PGcende.wps

Deciding Whether Or Not To Invest In High-Priced Information Systems
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A detailed, 12 page analysis of Stratex, a company faced with the dilemma of deciding whether or not large investments in certain information technologies will be both beneficial and feasible. The competitive environment, assets and liabilities associated with various options, and current strategy are evaluated. It is concluded that the company's financial segment must learn to re-assign, to re-evaluate, and to re-think the way that it assesses costs and values. After all, the ability of the described information systems project to centralize, to facilitate, to add competitiveness, and to ease the communication process is one that is indeed worthy of a high price tag. Original case information unavailable. No Bibliography.
Filename: Stratex.wps