ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

DDB Needham Worldwide Communications Group
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An 11 page evaluation of marketing prowess and talent in the United States' largest advertising agency in the United States. This marketing case study contains a thorough analysis and all points are well-supported with citations and bibliography listing 11 relevant sources.
Filename: Ddbneedh.wps

DDP Shipping of Coffee from Lebanon to Miami
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This 10 page paper looks at the process of arranging a shipment of coffee from Beirut to Miami. The paper starts by considering the cargo of coffee and then looks at the DDP INCOTERM which means delivery duty paid identifying the different stages and responsibilities of the exporter and the role of the letter of credit. The bibliography cites 8 sources.
Filename: TEDDPcoff.rtf

De Beers / The Diamond Monopoly
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This 5 page paper explores the idea of a monopoly within the diamond industry by looking at De Beers Consolidated Mines Limited and it's affiliates. It takes a close look at the characteristics of the cartel as signified by the "single channeling agent" of the CSO (Central Selling Organization) branch of De Beers. It then notes marketing strategies and outcomes and concludes with a delineation of problems that could interfere with De Beer's status of virtual monopoly.
Filename: DeBeers.wps

De Beers / The Diamond Monopoly
[ send me this essay ]
This 5 page paper explores the idea of a monopoly within the diamond industry by looking at De Beers Consolidated Mines Limited and it's affiliates. It takes a close look at the characteristics of the cartel as signified by the "single channeling agent" of the CSO (Central Selling Organization) branch of De Beers. It then notes marketing strategies and outcomes and concludes with a delineation of problems that could interfere with De Beer's status of virtual monopoly. Bibliography lists 6 sources.
Filename: Diamono.wps

De Beers Control of the Diamond Market
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This 4 page paper considers the dominance of De Beers compnay on the diamond industry from an economic perspective. The paper shows how the compnay has sought to manage the process of diamonds by managing and manipulating the supply and demand factors. This is discussed with examples of De Beers strategies and practices. The bibliography cites 6 sources.
Filename: TEDEBerEc.rtf

De Beers' Difficulties with Russia
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A 5 page paper discussing the effects on the global diamond cartel resulting from Russia's—and to a lesser degree Australia's—defection from the protection of the cartel. The activities of the 'renegades' in the latter years of the 1990s has created uncertainty in the global diamond market, but unfolding events are further enhancing De Beers' credibility as a fair and capable overseer for the global market. Whether Russia and Australia have learned the advantages of full De Beer CSO membership will be reflected in their future actions, but De Beers only continues as ever, maintaining its focus on the larger and higher-quality stone and greater consumer education. Bibliography lists 8 sources.
Filename: KSdbRuss.rtf

De Beers; A Case Study
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This 5 page paper looks at the De Beers “Supplier of Choice” campaign and the way that the forevermark has been developed in order to create a branded image in the diamond industry, The writer considers the way the competition may react and the strategies that the company has and should follow given the current increasingly competitive market conditions. The bibliography cites 3 sources.
Filename: TEdebeer.rft

De Havilland Aircraft Company
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A 7 page paper. Geoffrey de Havilland and his company, the De Havilland Aircraft Company, revolutionized the aircraft and air travel industries. De Havilland introduced the very first commercial jet aircraft in 1952, well ahead of any competitor. Tragically, one year later, one of the Comet jets crashed and months after this, two more crashed. The planes literally broke apart in the air. This essay reports the history of the Comet, the accidents, the Court of Inquiry, the findings of metal fatigue and why the fatigue happened and the aftermath for the De Havilland Aircraft Company. Had those crashes never happened, the aircraft industry would have had a different leader – De Havilland instead of Boeing and Douglas. Bibliography lists 5 sources.
Filename: PGdehav.rtf

De-Marketing / Analysis Of An Advertisement
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In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography.
Filename: Tylenlad.doc

Dead End Jobs
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A 3 page essay that summarizes and reacts to a 1995 article by Katherine S. Newman, professor of anthropology at Columbia University. In this article, "Dead-end jobs, a way out," Newman proposes a means for not only helping low-wage inner-city fast food employees climb the socioeconomic ladder out of poverty, but her elegant and thoughtful concept is a win-win situation for employers, as it aids fast-foot management with the task of retaining employees and decreasing employee turnover, while also providing a screening service for potential employees that can allay the trepidation that urban employers often display in hiring employees with only low-wage background experience, particularly in regards to African Americans. No additional sources cited.
Filename: khdedend.rtf