ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Dale Carnegie/'How to Win Friends…'
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A 5 page analysis of Dale Carnegie's classic text How to Win Friends and Influence People. Since 1936, this classic self-help book has offered solid, practical advice on leadership principles that are still applicable today because, while a lot has changed since 1936, human nature has not. Bibliography lists 2 sources.
Filename: 00dalcar.rtf

Damage Control at Cerner
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A 3 page open letter to shareholders attempting to protect Cerner’s stock price following release of a memo intended for internal use only. The CEO made some outrageous statements in an email intended for 400 local managers only, but which found its way to wide dissemination after being posted to the Internet. Stock price recovered, but in the short term it declined more than 25% as investors gave closer scrutiny to the company’s management. Bibliography lists 1 source.
Filename: KSmgmtCerner.rtf

Dan Rather and the Question of Ethics
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This 10 page paper examines the way in which Dan Rather’s ethical slip with regard to the story of Bush’s National Guard service led to his resignation. It also discusses why ethics is important in general. Bibliography lists 10 sources.
Filename: HVDRathr.rtf

Danaher Corporation
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A 10 page paper discussing this Washington, D.C.-based company. Founded in 1982, the company astounded analysts years ago, and it appears to continue to do so. It outperforms its industry in all measures, and the path of its stock price provides a refreshing counterpoint to the daily dismal news of tech stocks' new lows. The paper is a study in financial ratios, using financial data from five years to arrive at ratio values. Danaher consistently outperforms its industry by adhering to sound management practices and an unshakable pursuit of manufacturing efficiency. Includes 1 chart and 5 tables. Bibliography lists 8 sources.
Filename: KSDanaher.doc

Dangers of Not Globalizing
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This 6 page report discusses the globalization that is taking place in the world in terms of opportunities for even mid-sized firms. Too often, the assumption is made that the only firms that truly benefit from globalization are those with the finances and scope of something like McDonald’s, Coca-Cola, or UPS. In reality, even mid-sized firms can and should take full advantage of the opportunities presented to them in the global marketplace. It is quite possible that if owners and managers of such organizations do not follow-through on such opportunities they will miss out on the chance to be viable and profitable businesses in the new millennium. Bibliography lists 5 sources.
Filename: BWnotGlo.wps

DARDEN RESTAURANTS
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This 15-page paper is an overview of Darden Restaurants, which owns Red Lobster and Olive Garden (among other chains) in the U.S. and Canada. The main thrust of the paper involves employee practices at Darden, as well as their customer service and marketing philosophies. Bibliography lists 11 sources.
Filename: MTdarden.rtf

Dasani Bottled Water
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A 4 page paper. In March 2004, Coca-Cola's Dasani bottled water came under attack twice in the United Kingdom. This essay explains the charges that brought Coke to recall 500,00 bottles of water and to delay the launch of this water in two other European countries. The essay reports the response from Coca-Cola. The writer then reminds the reader of the Tylenol fiasco and comments on the differences in the responses from these two corporations. Bibliography lists 4 sources.
Filename: PGdasan.rtf

Data Collection for PiggyBank
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A 3 page paper discussing issues associated with gaining insight into preferences of customers of a retail bank. There are a number of means of gaining information about customers and how they behave, which indicates what they want. A more direct approach is to ask customers what they want. This can be accomplished in a variety of ways, including interviews, online surveys and document review. Bibliography lists 6 sources.
Filename: KSresDataCol.rtf

Data Collection Practices of The Boys and Girls Club of Southwest County
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This 5 page paper draws on a specific Boys and Girls Club to investigate data collection practices. Various aspects of usefulness of data are explored. Bibliography lists 5 sources.
Filename: SA605BaG.rtf

Data Marts
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A 10 page paper. The paper explains what a data mart is, the steps for building a data mart and what the value is to the company. The writer also discusses how data marts are used and the reasons some companies are outsourcing their data warehouses. Examples are included. Bibliography lists 8 sources.
Filename: PGdatam.wps