ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Current Issues at Philips Consumer Electronics
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A 5 page paper discussing this company's approach to organizational decision making. The paper discusses Philips' problems in supplying AOL-TV® harware, and compares related decisions to those faced by Hewlett Packard in the 1980s when it introduced the LaserJet that has since become it most successful product. It is unclear what the problem has been at Philips, whether planning, production, management, marketing or a combination of these or other factors. What is clear is that Philips needs to identify what problems it is having and rectify them right away. Bibliography lists 4 sources.
Filename: KSPhilCons.wps

Current Issues in Sex Discrimination Law
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This 3 page paper looks at an English sex discrimination law issue. The paper, written as preparation for a presentation looks at what is meant by discrimination, how sex discrimination can take place, and the impact of the Gender Recognition Act 2004. The paper includes a poster designed to raise awareness of this new act. The Bibliography cites 3 sources.
Filename: TEgenderdis.rtf

Current Models Of Clinical Supervision
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20 pages in length. The relationship that exists between a supervisor and supervisee within the clinical setting is one that not only changes in regular intervals as the supervisee increases knowledge and confidence, but it is also one that affords the supervisor constant self-evaluation in relation to supervisory technique and application. Indeed, the primary role of any supervisor is to impart experience and aptitude upon the supervisee; without achieving these objectives, neither individual stands to benefit from the situation and, as a direct result, the clinical environment will suffer, as well. Myriad models exist as a means by which to dissect and examine the components inherent to a positive and productive supervisory relationship, focusing primarily upon the various phases of development that occur between the supervisor and supervisee. Bibliography lists 14 sources.
Filename: TLCsuper.wps

Current Trends and Challenges for Distribution into Latin American Countries
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This 5 page paper outlines the trends and challenges to distribution in Latin America, including the focus on globalization in companies in South Florida. Bibliography lists 4 sources.
Filename: MHLaAmFL.rtf

Current Trends in Human Resource Management
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This 4 page paper examines various issues such as technology, globalization and e-businesses as well as the ever-present issues of diversity and ethics. Transitions in HR over time are duly noted. Bibliography lists 4 sources.
Filename: SA740HRM.rtf

Curves for Women
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Curves for Women is a women’s only health and fitness company that has grown rapidly with the use of franchises. This 7 page paper examines the company with the use of Porters Five Forces model to look at the existing competition, the threat of new entrants, power of suppliers and buyers and the influence of substitutes. The bibliography cites 3 sources.
Filename: TEcurves.rtf

CUSTOMER ANALYSIS: A LITERATURE REVIEW
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This 8-page paper discusses the customer in terms of marketing strategy by introducing consumer models and applying them to real-world situations. Bibliography lists 4 sources.
Filename: MTcusana.rtf

Customer Care in Hospitality
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6 pages. This paper defines the concept of customer care in the hospitality industry. The focus is on the importance of hospitality within the context of the front office, or reception area. The process of creating a customer care program is discussed as are ways in which it can be monitored and maintained on a regular basis. Perhaps most interesting is the fact that as times change so do customer care aspects; the hospitality industry is one that is constantly undergoing changes and because of this the training and methods employed must be kept constantly up to date as well. Bibliography lists 7 sources.
Filename: JGAcstmr.doc

Customer Loyalty
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This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may be found, developed and then retained. The bibliography sites 7 sources.
Filename: TEloyall.wps

Customer Loyalty Defined
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This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by customers' increasing level of trust. Therefore, trust is a key factor in customer loyalty that allows the marketing professional to better understand the motivation and desires of the average consumer. Bibliography lists 5 sources.
Filename: BWcusloy.wps