ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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CRM and the Wine Industry
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A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only if these producers make the most effective use of the changes currently underway. Integrating CRM practices that focus on consumers rather than IT holds promise for these producers. Bibliography lists 10 sources.
Filename: KSmktgWineInd.rtf

CRM Systems
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This 4 page paper considers two approaches to CRM and assess which is the best. The first looks at CRM when adopted by individual department which will cause problems when integration is attempted. The second approach is a centrally instigated CRM system where all departments have the same system, which can create problems for the individual departments performing the more specialized functions. The concept is considered, the advantages and disadvantages of each approach are considered and a conclusion is reached. The bibliography cites 4 sources.
Filename: TEcrmsys.rtf

CRM, ETHICS AND SOCIAL ISSUES
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This 3-page paper examines some ethical issues pertaining to customer relationship management. Bibliography lists 3 sources.
Filename: MTcrmethic.rtf

CRM: Relevance To The New Age In Tourism And Hospitality
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20 pages in length. The fundamental function of Customer Relationship Management (CRM) is to first anticipate and then address customer needs. With the recent and tremendous industry growth, it is not surprising to note that CRM has become the trendsetter for all to watch and learn. That customer service is the backbone of any industry serving the public gives CRM the power to provide stronger cohesion between consumer and merchant as a means by which to establish a seamless association in what can sometimes be an antagonistic relationship. Government and small businesses alike share in the contemporary approach of CRM; however, there is no denying the fact that the hospitality and tourism industries represent the top users. Bibliography lists 16 sources.
Filename: TLC_CRM.wps

Cross Boarder Mergers And Acquisitions
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This 15 page paper looks at the problems and challenges of international mergers and acquisitions, and argues that it is more than financial considerations that need to be taken into account of the merger or acquisition is to be successful. The bibliography cites 15 sources.
Filename: TEmergeinter.rtf

Cross Cultural Management (Article Review)
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This 5 page paper reviews an article by the title Cross Cultural Management authored by S.C. Peppas. Positive and negative aspects are noted. The article concerns a study on cultural variations in management practice. No additional sources cited.
Filename: SA342ccm.rtf

Cross Cultural Management and Marketing
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An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
Filename: KSmktgCompMgmt.rtf

Cross Culture and Differences; Japan and the UAE
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This 4 page paper looks at what is meant by the term cross culture, and considers the differences in culture between two nations; Japan and the United Arab Emirates using Hofstedes cultural dimensions framework. The bibliography cites 6 sources.
Filename: TECCjapUAE.rtf

Cross Training in the Rural Maternity Unit
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A 5 page proposal discussing an organizational change to make better use of available human resources. Rosewood Hospital is a very small, rural hospital facing staff utilization difficulties. The entire maternity ward consists of only two beds, but the hospital maintains a staff of two full-time and two part-time maternity RNs. It would seem that this is quite enough, and it is in the absence of the need on the part of any maternity nurse to miss a scheduled shift. The purpose here is to propose an organizational change involving the cross training of another nurse. This solution meets maternity’s short-notice needs while yet allowing the non-maternity functions of the hospital to remain fully staffed during training. Bibliography lists 8 sources.
Filename: KSnursMidwfOrg.rtf

Cross-Border Mergers and Acquisitions; The Case of Santander and Abbey National
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This 10 page paper considers the issues and influences of culture in cross-border mergers and acquisitions. The paper looks at the external and internal culture, focusing on internal influences. The subject is explored with the use of the acquisition of Abbey National by Santander Central Hispano (SCH). The bibliography cites 13 sources.
Filename: TEabbeyN.rtf