ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Creative Intelligence And Mental Models
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A 5 page paper. The first part of this essay discusses creative intelligence, citing Sternberg. The writer explains what mental models or mind sets are and how they affect our thinking. Creativity is then linked to Porter's five forces theory. Bibliography lists 7 sources.
Filename: PGcrtlm.RTF

Creative Job Hunting
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A 3 page paper providing two methods of gaining access to the "hidden" job market, those 85% of available jobs that are never advertised. The ideas presented in the "Push, Pull and Maintain" philosophy at JobHunt.org can help to open the hidden job market to a greater number of individuals. Bibliography lists 3 sources.
Filename: KShrJobHunt.rtf

Creative Problem Solving in Business
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6 pages in length. In business many times the only way to compete with the myriad companies that are peers is through creativity. By being more creative at problem solving than your competitor, it is possible to come up with ideas and solutions that are far superior. But how does one go about motivating the employee to think 'outside of the box?' This indepth paper will look at ways to help support a creative, thinking environment in business so that employees can use their creativity to come up with new and innovative ways to be a better company. Includes a review of literature, the process of creative problem solving in business, and personal applications. Bibliography lists 5 sources.
Filename: JGAcrprb.wps

Creativity and Innovation
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This 62 page paper is an examination of the way that creativity and innovation take place in the commercial environment with a special focus in information technology. The paper presents an introduction and an aims and objective section before defining what is meant by creativity and innovation and examining the way that it can and does take place constraints and influences and the way it is managed comparing theory to reality. A research methodology using two case studies is presented and a conclusion presented. The bibliography cites 46 sources.
Filename: TEcrinnova.rtf

Creativity in Advertising
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This 5 page paper explores recent changes in creativity in the advertising industry. Several advertising agencies are included in a discussion that looks at the changing state of media and creative forces. Bibliography lists 8 sources.
Filename: SA043adv.rtf

Creativity in Advertising
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Creativity in advertising sells more products. While some might believe this leads to ambiguity in the message being conveyed, the truth is that it takes a special hook to get people to pay attention to advertisements. This paper will focus on some of the ways creative advertising gets our attention. Bibliography lists 5 sources.
Filename: JAadvcrt.rtf

Creativity in the Workplace; Bureaucracies and Modern Structures
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This 4 page paper discusses the statement " modern organisational structures are just as limiting of creativity and discretion as bureaucracy ever was". The paper starts by looking at what a bureaucracy is, its features, strengths and main critiques and why bureaucracy still attractive to employees and managers. The paper then considers alterative structure how they may be more encouraging of creativity and the different barriers that are seen. The bibliography cites 3 sources.
Filename: TEcreatbur.rtf

Credit Analysis for The End Zone
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A 16 page paper with additional accompanying spreadsheets (9 pages), the purpose of which is to assess the company’s credit worthiness for two requested loans. The spreadsheets construct a 12-month pro forma cash budget for an upscale retailer, as well as an income statement, balance sheet and ratio analysis. The text portion includes some explanation of determinations for the pro forma cash budget and a summary report assessing the wisdom of extending the loans to the company. Recommendation is that the lender provide the company with all of the funds it requests, and in the form it requests. Spreadsheet data included as appendices; actual spreadsheets including formulas are available. Bibliography lists 1 source.
Filename: KSfinEndZone.rtf

Credit in Ghana and the UK; Porters Five Forces Analysis
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This 10 page paper examines the credit provision and control in Ghana and the UK paying specific attention to the impact on small businesses, especially small retailers. This is examined using the framework of an in-depth Porters Five Forces model. The bibliography cites 5 sources.
Filename: TEghanaUKp.rtf

Crestfield Furniture
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This 5 page paper examines a case study supplied by the student. A furniture manufacturer has to make a decision regarding its' marketing budget, to increase the sales force or to increase the amount of magazine advertising that is taking place. The paper considers the options using a SWOT analysis to look at the position of the firm and then makes recommendations. The bibliography cites 2 sources.
Filename: TEcreatfield.rtf