ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Creating Loyalty in Airline Customers
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Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing departments can create and use loyalty schemes to increase sales from both existing passengers and use them to attract new customers. The paper looks at a number of examples including British Airways, Delta and Virgin Atlantic. The bibliography cites 7 sources.
Filename: TEairloyal.rtf

Creating Operational Efficiency While Sustaining Competitive Advantages
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This 21 page paper looks at why it is important that in addition to have a competitive advantage, a company is operationally efficient. The paper considers the need for both elements in any strategy and considers way in which modern companies may pursue efficiency. Models discussed include the value chain, TQM, inventory management, and finally lean and flexible manufacturing. The bibliography cites 17 sources.
Filename: TEopeffcy.rtf

Creating the Fitness Center Information System
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A 15 page paper discussing the current situation at St. Mary's Health and Fitness Center and offering a proposed information system that will better serve customers and inform Center management in matters of capacity, customer preference and other matters of operation. The paper provides an approach to designing the system in such a way that it positively contributes to Center and customer goals. Bibliography lists 7 sources.
Filename: KSitFitCtrSys2.rtf

Creating TQM For the Long Term
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This 7 page paper discusses the factors that make TQM succeed in organisation and the best approaches, which have proven to lead to effective results. The paper also looks at what transformational changes are necessary and what MUST happen in order for TQM to be embedded in ‘the culture’ of organisations pursuing excellence through quality principles. The bibliography cites 7 sources.
Filename: TEintqm1.rtf

Creating Value
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Many factors influence a business, some of these are within the control of the firm, whilst others are external. However, they can all be sources that can add value to a company. This 12 page paper will show how many factors, which are often seen as costly, may add value to a company. These include globalisation, new product development, managing knowledge and principled corporate governance may all add value to a company, despite the perception of the cost that these may incur. The bibliography cites 16 sources.
Filename: TEvaluecr.rtf

Creating Value Through a Merger
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This 8 page paper considers how a merger can create value, and the difficulties that it may face, Using the example of the merger/acquisition of Chrysler by Daimler Benz and the problems that were encountered as well as the potential for value to be added. The bibliography cites 9 sources.
Filename: TEdamlier.rtf

Creating Value with ERP Enterprise Resource Planning
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(ERP)is becoming more popular, this 17 page paper considers how ERP may be used to create value and why it may sometimes fail. The paper starts by looking at the reasons firms may choose to migrate to an ERP system, the benefits of that system and the potential. The paper then looks at the way the implementation should be managed before considering the way in which a bank has used ERP to create value. The bibliography cites 19 sources.
Filename: TEERPvalue.rtf

Creative Benefits For Working Parents
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A 14 page paper. Employees have always had difficulty balancing work needs with personal and family needs but today, many companies are offering creative benefits for working parents. Typically referred to as family-friendly benefits or policies, companies are offering flexible work schedules, child care, adoption assistance and a variety of other benefits to help the worker balance family life and responsibilities with work responsibilities. This essay provides an overview of the benefits, who is offering them, and what research findings support family-friendly benefits. Outline included. Some statistics included. Bibliography lists 8 sources.
Filename: PGfamben.wps

CREATIVE BRIEF: AD CAMPAIGN AGAINST DRUG USAGE
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This 13 page paper gives a detailed, fictional, proposal for a public service poster campaign directed toward educating, informing, young people about drug abuse. Descriptive examples are listed as well as the psychology behind the use of the posters. Recent statistics are used. Bibliography lists 5 sources.
Filename: MBdrugad.rtf

Creative Case Study on Entrepreneurship
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6 pages in length. Entrepreneurship is extremely important in the growth and development of American business. While entrepreneurs are important in any period of economic history, they were perhaps even more important in the time period of economic growth from the 1840's through the 1870's. This was the time when towns were springing up in response to free land, the opportunity for mining opportunities, and other chances to make a new life and try to earn wealth. It was these early entrepreneurs who are responsible for the development of the western part of the United States. But as this paper will show, there are many factors that aid or impede the success of entrepreneurs, such as government regulations, and we must bear in mind the fact that the role of the entrepreneur has shifted in the last two hundred years. Bibliography lists 21 sources.
Filename: JGAusent.wps