ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Creating a Brand
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This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet points and looks at a range of issues associated with creating and maintaining a brand. The bibliography cites 4 sources.
Filename: TEcrebrand.rtf

Creating a Business Code of Ethics
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This 3 page paper provides a general overview of ethics in organizations. Suggestions are made. Bibliography cites 4 sources.
Filename: SA712eth.rtf

Creating a Business Plan for a Small Business
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This 9 page paper is not a "how to" guide for small business but rather delves into the philosophy of business planning. Several examples of small businesses which grew are used to demonstrate how individuals start successful small ventures. After defining the small business concept, the paper explains the function of the business plan. Bibliography lists 6 sources.
Filename: SA501sb.rtf

Creating a Consulting Firm
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A 3 page paper discussing decision factors associated with creating a consulting firm, specifically what type of firm it will be. Choices are building construction, hospital administration and accounting; the paper chooses the accounting perspective because it can incorporate the other two as well. Bibliography lists 2 sources.
Filename: KSmgmtCons.rtf

Creating a Customer Survey
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A 5 page paper providing a customer survey questionnaire and then critiquing the survey. The questionnaire contains 11 items and uses a 5-point Likert-type scale for data collection. Bibliography lists 4 sources.
Filename: KSresQuest2.rtf

Creating a Firm that is ‘Built to Change’
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This 5 page paper looks at different models or theories that may be incorporated when building a firm that is designed to be able to cope with change. The paper considers the use of lean and flexible manufacturing system, flexible structures such as networks or team based structures and the idea of a learning organization. The bibliography cites 11 sources.
Filename: TEbuichange.rtf

Creating a Fitness Center Information System
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A 14 page paper discussing the current situation at City Fitness Center and offering a proposed information system that will better serve customers and inform Center management in matters of capacity, customer preference and other matters of operation. The paper provides an approach to designing the system in such a way that it positively contributes to Center and customer goals. Bibliography lists 5 sources.
Filename: KSitFitCtrSys3.rtf

Creating a High-Power Board of Directors for a Nonprofit Organization
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A 4 page paper on strategies in forming a high-power Board for a nonprofit organization. Whether the organization is nonprofit or for-profit, the role of the Board of Directors is largely the same: governing the organization. Ultimately, those with greatest policy experience are the most likely choices in creating a high-powered, effective Board. Those lacking executive private-sector business experience can learn to overcome that detriment. It is much more difficult to overcome policy-making deficiencies than business deficiencies. Bibliography lists 4 sources.
Filename: KSmgmtBrdNonp.rtf

Creating a Learning Organisation
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This 17 page paper considers the way in which an company may change and develop into a learning organisation. The paper starts by defining what is meant by a learning organisation along with the benefits and the barriers. The paper then looks at how the transformation could take place. The bibliography cites 20 sources.
Filename: TEcreateLO.rtf

Creating a Mission Statement
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This 5 page paper considers how a mission statement should be written, what is should contain and the message is should convey. The writer looks at this by considering an example, and then goes on to write a mission statement, for a fictitious company, that demonstrates the way the ‘rules’ may be applied. The bibliography cites 3 sources.
Filename: TEmisson.rtf