ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Consumer Research Literature Review
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An 8 page paper providing a literature review for the research questions identified in KSresConsHlth.rtf, “Researching Consumer Attitudes in Private Health Insurance.” The review addresses the topics of service quality, process flows and call center operation. Bibliography lists 9 sources.
Filename: KSresConsHlthLit.rtf

Consumer Satisfaction / Primary Study
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A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. No Bibliography.
Filename: Cnsmmktg.wps

Consumer-Oriented E-Commerce / MotherNature.com
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A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these business abide by these? One e-business is used as the example - MotherNature.com. Bibliography lists 9 sources.
Filename: PGecom3.wps

Consumerism
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This 5 page paper outlines the value-basis of modern consumer society and discusses the extent to which these value are compatible with sustainable development. The bibliography cites 10 sources.
Filename: TEconssm.rtf

Consumerism and the Future of Electronics
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This 11 paper delves into the future and looks at current innovations in electronics as well. A literature review is provided along with a hypothetical survey and results. An analysis is made and speculation as to what technology will be like in the future is provided. Consumer behavior, as well as whether or not technology is good for mankind, are issues which are explored. Bibliography lists 5 sources.
Filename: SA237fut.rtf

Consumers Buying and Decision Making Processes in the Fashion Industry
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This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.
Filename: TEfashionbuy.rtf

Consumption
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This 5 page paper looks at the concept of consumption, what it is, how it occurs and why it is the foundation of the modern economy. The paper discusses different manifestations of consumptions, including physical needs and psychological aspects and the way consumers can send a message along with influences on the way consumers make consumption decision and the influence that markets can have on consumption patterns. The bibliography cites 5 sources.
Filename: TEconsumption.rtf

Container Yard Management and Berth Allocation
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A 13 page paper discussing these two activities in light of the changes that are now underway. The process of shipping and transferring cargo is as old as the Phoenician civilization, but the advent of automation and container shipping has brought shipping and cargo management to the brink of change on the order that it has not seen for decades. Shippers can be certain that container yard management and berth allocation both will step up several notches in sophistication, gaining greater efficiencies for shipping lines, manufacturers and port authorities. Bibliography lists 12 sources.
Filename: KSberthAllo.rtf

Contemplating Supply Chain Changes
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A 3 page paper discussing the need to carefully assess the results of changes in the supply chain before making those changes. Any significant change in the supply chain has the ability to affect more than only a single point on it. Before making any changes, managers must ensure that they identify all of those points, making changes only after analyzing all of the possible resulting effects. Bibliography lists 4 sources.
Filename: KSsupChnChng.rtf

Contemporary Legal Thought; The Role of the European Union in Globalisation
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This 5 page paper considers how the EU has, or has not, been able to influence the process of globalisation and the role that the legalisation has played, supporting or harming the trend. The writer considers the direct sand indirect effect of supernational laws, and how this may manifest in the future. The bibliography cites 7 sources.
Filename: TEglobeu.rtf