ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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CONSUMER DECISION-MAKING AND MARKETING
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This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.
Filename: MTconsdeci.rtf

Consumer Decisions Making Process; Research into the Role of Competitive Advantage
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This 5 page paper suggests twenty different potential research questions that suggestion areas to examine concerning competitive advantage and customer processes. The paper then looks at some of the literature concerning relevant models and consider souses of information that may be used to undertaken the research. The bibliography cites 11 sources.
Filename: TEmarreas.rtf

Consumer Electronics Stores Analysis
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A 9 page paper. The question is the impact of the Internet on consumer electronics stores. To discuss the topic, the essay discusses what was happening in 1994 and 1995 in this retail sector, the challenges, the substitutes and the threats to small electronics stores. The essay then discusses the most recent holiday data regarding market share of electronics stores as compared to other stores, such as apparel. The approach of multi-channel distribution is discussed. Bibliography lists 7 sources.
Filename: PGcnel.rtf

Consumer Marketing Essays
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7 pages worth of short answers relevant to Consumer Marketing. Keywords and concepts discussed include : consumer attitudes, brand equity, the cognitive, affective, and conative components, "selling to children," joint-decision-making, and social classes. No Bibliography.
Filename: Csmrmktg.wps

Consumer Protection for E-Commerce Transactions in the UK
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B2C (business to consumer) internet trading is argued as being held back by concerns of purchasers and their rights or powers if a transaction goes sour. This 5 page paper gives a broad overview of the law that protect consumers and e-commerce purchases under English law. The bibliography cites 10 sources.
Filename: TEecomconsum.rtf

Consumer Psychology
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A 15 page paper that looks at the consumer response in three case situations applied against empirical data. Situtations: consumer of a watch, a switch from Marlboro reds to Lights; and the purchase of a JVC video recorder. These are all fictitious situations applied to the research studies surrounding consumer psychology and the affected interests applied to purchases. Bibliography lists 11 sources.
Filename: Conpsy.wps

Consumer Purchasing Decision Making
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A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.
Filename: PGcnsby9.rtf

Consumer Rationality
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This 8 page paper explores consumerism in terms of rational decision making. Economic issues are discussed as are those pertinent to marketing. Bibliography lists 5 sources.
Filename: ConsRati.doc

Consumer Reaction To Products Endorsed By Specific Celebrities
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A 7 page paper presenting an advertising research project in which a survey was used to assess the effectiveness of celebrity endorsement in advertising in terms of obtaining the desired effect on the consumer. The paper reports a survey done of 52 mall shoppers equally divided regarding sex. They were asked their opinions of several celebrities, several products, and whether celebrity endorsement affected their purchasing decisions. The limitations of the study prevents the researcher from concluding that the hypothesis is proved, but it is supported by the findings and warrants further research. Bibliography lists 5 sources.
Filename: Advcele.wps

Consumer Research Groups
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10 pages on consumer research groups; their importance, functions etc; Examines issues, defines terminology, provides 1 illustrative chart. Bibliography lists12 sources.
Filename: Csmrsrch.wps