ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Consumer Behavior in American Adult Males
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5 pages. This is a marketing case study in the consumer behavior of American male adults between the ages of 65 to 75 years of age. Included are examples of interviews of the target population as well as general attitudes toward marketing consultants and views toward shopping for products or services as well as other consumption related factors. Bibliography lists 5 sources.
Filename: JAconbeh.rtf

Consumer Behavior in Regard to Hollywood Celebrities
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An 8 page overview of the considerations which go into a marketing strategy targeting Hollywood celebrities. Points out that while the most obvious difference in Hollywood celebrities and the general populace revolves around economic, other key factors are at play as well in determining their consumer behavior which are essentially the same for American’s in general. In part these factors include geographic location, age, sex, and even culture. Bibliography lists 8 sources.
Filename: PPceleb.wps

Consumer Behavior: Disney World
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An 8 page paper which provides a consumer behavior analysis of customers at Disney World. Information is also provided which illustrates some of their marketing approaches, as well as new developments, which has always proven successful for Disney. Bibliography lists 8 sources.
Filename: RAdisneyw.wps

Consumer Behavior: Income Social Class and Economic Behavior
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This is an 8 page paper discussing income social class on economic and consumer behavior. In many of the theories of consumer behavior the level of income and social class seem to play a part in economic behavior and spending. Many theorists have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities. Bibliography lists 10 sources.
Filename: TJincom1.rtf

Consumer Behavior: Nike
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6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an entirely modified industry from how things used to be only a few decades ago. The writer discusses how sportswear manufacturer Nike tapped into a tremendous marketing approach to sway consumer behavior with its popular 'Just Do It' campaign. Bibliography lists 5 sources.
Filename: TLCConsuBeh.rtf

Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Filename: TEkazahot1.rtf

Consumer buying behaviour
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A five page paper which looks at the factors which influence consumer buying behaviour and the way in which marketing strategies are formulated to take these influences into account. Bibliography lists 5 sources.
Filename: JLconsbuy.rtf

Consumer Choice: Marine Products
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A 5 page paper which examines research and information regarding fishing technology products and then provides a discussion of which products may be bought and why. No additional sources cited aside from the fax sent by student.
Filename: RAfish1.rtf

Consumer Choice; The Decision Making Process
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This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites 2 sources.
Filename: TEconbeh.wps

Consumer Credit Scoring: Behavior Scoring and Its Application
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This 12 page paper provides an overview of the use of consumer credit scoring and its application. For decades, credit companies have determined what products they will provide for their customers and who qualifies for their products based on a consumer credit scoring system, which essentially based on a behavior scoring that incorporates a view of both spending and payments. This paper outlines this premise. Bibliography lists 13 sources.
Filename: MHConsuC.rtf