ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Consumer and Commercial Marketing
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
Filename: TEIBMnok.wps

Consumer Attitude and Marketing
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This 7 page report discusses the fact that consumer behavior is a combination of a brad variety of factors, each of which contributes to overall decision-making and the ultimate success of any marketing proposition. The entire concept of “integrated” marketing is one that asserts that the key concepts to be acted upon in the 21st century are those concepts that most appeal to the consumer rather than the producer. The ways in which the world has shifted had created an attitude, economy, even an ideology that says the customer will demand (and get) what he or she wants or, they will take their business elsewhere. Bibliography lists 4 sources.
Filename: BWatform.wps

Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf

Consumer Behavior
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This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.
Filename: PGcnsm08.RTF

Consumer Behavior
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This 11 page paper discusses some of the facets of advertising and consumer behavior. Bibliography lists 15 sources.
Filename: HVConsum.rtf

Consumer Behavior / Article Review
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A 5 page review of an article on consumer behavior that shows how the author achieved her purpose. The writer focuses on the elements of fact and presentation. Bibliography lists a single source.
Filename: Cnconsum.wps

Consumer Behavior / Women
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A 5 page proposal for a study on the buying habits and attitudes of women. The proposal includes an overview, three hypotheses, a brief review of the literature, conclusion and implications of the study. Research findings are contrary to popular beliefs about women when it comes to purchasing clothes. Bibliography lists 4 sources.
Filename: Conswomn.wps

Consumer Behavior and Disney
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A 9 page overview of Disney's capitalization on consumer behavior. Ties the sense of excitement, exhilaration and discovery, one encounters when visiting a Disney theme park into the retail experience. Notes the company's history in being able to profit from this association. Bibliography lists 8 sources. PPdisny2.wps
Filename: PPdisny2.wps

Consumer Behavior and Analysis; Greetings Cards
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This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.
Filename: TEgreetmark.rtf

CONSUMER BEHAVIOR AND MARKETING
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This 23-page paper focuses on discussions of consumer behavior as it pertains to crafting marketing strategy. Bibliography lists 4 sources.
Filename: MTconbetwo.rtf