ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Considerations for International Advertising
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An 11 page paper discussing the cultural differences that must be considered when attempting to design an international advertising campaign, ranging from the obvious such as language to more subtle attitudes toward characteristics of specific colors or overt materialism. The media used for the message is important as well. An example used in the paper is the reduced effectiveness of newspaper advertising in a developing nation where extremely low per-capita incomes and literacy rates combine to make a newspaper a luxury item useful only to relatively few citizens. Bibliography lists 10 sources.
Filename: KSintlAdv.rtf

Considerations for International Expansion
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This 3 page paper looks at a range of influences that a business would have to consider when looking at expanding internationally. These include currency exchange rates, culture and language as well as different ways of expanding, such as exporting or franchising. The bibliography cites 2 sources.
Filename: TEinexpan.rtf

Considerations for Product Licensing
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A 4 page paper discussing two huge management errors of the past as today, most of us use Windows®-based computers and record an occasional television show on our old VHS machines. The result could have been quite different, had Sony and Apple chosen to allow others to share in their discoveries and efforts, and taken advantage of the creativity of others. Bibliography lists 5 sources.
Filename: KSmktgProdVHS.rtf

Considerations for the American Firm Relocating to Ethiopia
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An 8 page outline of the situation which Americans might encounter in Ethiopia. The author of this paper contends that while their are economic incentives to be gained by the American firm and Ethiopians alike, firms must be prepared to prepare their American staff for the cultural differences which they are likely to encounter in their new place of residence. The measures which should be implemented primarily revolve around educating employees in the history, culture, and religions which characterize the country to which they are moving. Even more importantly, however, a firm should instill in its employees the need to respect the new country and the lifeways and cultures which it houses. Bibliography lists 5 sources.
Filename: PPbusShk.rtf

Considerations in Adopting Performance-Based Pay Structures
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A 5 page paper discussing what types of organizations might best benefit from performance-based pay. Performance-based pay structures have been found to be useful in specific types of industries, but at least one researcher believes they also can lead to diminished productivity. Organizations contemplating changing to a performance-based system of compensation need to ensure that their business is one in which the plan will work well. Bibliography lists 4 sources.
Filename: KSperfPay.wps

Considerations in International Marketing
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A 5 page paper discussing determinations of international markets' attractiveness for accepting specific US products such as personal computers, candy bars and tennis racquets. While the mechanisms and philosophies of marketing remain consistent around the globe, practical application can vary in response to several stimuli. Cultural views are important of course, but many of the world's nations simply operate on different standards than those of the US, such as is the case with most of the world's electrical supply. Marketers must understand the differences between the domestic and target international market if they are to succeed in distributing their product there. Bibliography lists 4 sources.
Filename: KSintnlMktg.wps

Considerations in Marketing Dr. Finch
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A 5 page paper discussing some of the limitations that the professions face in marketing their services and suggesting ways to overcome those limitations. The American Dental Association prevents dentists from claiming any type of superiority over other dentists; some states maintain the same requirement as state law. Marketing services carries its own challenges. Dr. Finch is a high-end Canadian dentist. The paper suggests that she conduct community education programs that also will serve to promote her name and her practice in the local community. Bibliography lists 5 sources.
Filename: KSmktgDrFinch.rtf

Considerations on Accepting Credit Cards for Internet Payments
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This 7 page paper considers the case of a company that wishes to start accepting credit card payments over the internet. In an easy to understand paper, the writer considers the issues the company will need to consider, such as the use of servers, security, encryption, processing, authorising and the possibility of using an agent. The bibliography cites 5 sources.
Filename: TEintpay.rtf

Considerations When Carrying Out Market Research
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This 9 page paper answers questions for a case supplied by the student. A firm wants to undertaken research to assess customer satisfaction levels. The first part of the paper suggests a potential hypothesis, discusses the value f using a statistical computer program, such as SPSS, for analysis and presents a potential questionnaire that could be used. The second part of the paper looks at what type of sampling might be appropriate and the last part defines specific terms used in statistical analysis. The bibliography cites 5 sources.
Filename: TEremaztec.rtf

Considerations When Going Global
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A 4 page paper that discusses some issues of moving operations, including staffing, providing an example with German laws and also discussing types of management and leadership styles that are mentioned for success in the global market. Bibliography lists 5 sources.
Filename: PGgoglb.rtf