ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Compaq's 1Q96 Sales and Reaction
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A 7 page paper discussing an article that appeared in Business Week in 1996. Compaq had attained the status of the largest manufacturer of personal computers in the world, but it was unable to sustain profits of more than 20 percent and suffered an 18 percent decline in its stock value when it was left with millions in unsold inventory at the end of 1995 as a result of not heeding industry trends and acceding to customer wishes. The paper discusses the wisdom of Compaq moving into the area of Internet servers for business and its determination to set a Compaq standard. That sort of standard is fine as long as it is in concert with the needs of the customer, but the company's view at the time was that it was Compaq's, rather than the customer's, needs that the company intended to address. Bibliography lists 1 source.
Filename: KScompaq.doc

Comparative Advantage, the Role of the Executive and International Trade Terms
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This 5 page paper answers three questions posed by the student. 1. What is comparative advantage, how, and why, the concept has been modified over time. 2. The role of the US executive, and 3. a definition of the terms ”national treatment” and “most-favored nation”. The bibliography cites 4 sources.
Filename: TEinttrd1.rtf

Comparative Advertising
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3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study.
Filename: Comparad.wps

Comparative Analysis of Business Cultures in China and Brazil
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5 pages. Considers the cultures of both Brazil and China and includes recommendations towards doing business with these countries. Bibliography lists 4 sources.
Filename: JGAbrzch.wps

Comparative Analysis of Enron and WorldCom
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A 10 page paper providing vertical and horizontal analyses of Enron and WorldCom financial statements of 1999 and 2000, as well as several financial ratios including current ratio, debt/equity ratio and quick ratio, among others. The purpose here is to examine the balance sheets and income statements of Enron and WorldCom in 1999 and 2000 to determine what the companies could have done differently and which would have been the better investment before their respective falls. The paper concludes that despite the better apparent performance of Enron, WorldCom would have been the better investment. WorldCom was merely mismanaged; Enron set out to defraud investors. Bibliography lists 10 sources. Includes 4 tables.
Filename: KSacctEnrWorldC.rtf

COMPARE AND CONTRAST: HONDA AND TOYOTA
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This 15-page paper is a comparison and contrast between two Japanese automakers -- Toyota and Honda. Aspects compared include financial statements, quality control programs, product lines and human resources management. Bibliography lists 16 sources.
Filename: MTtoyhon.rtf

Comparing "Qualitative Anaylsis" with "Business Cycle Analysis"
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This 3 page report compares qualitative analysis with business cycle analysis and also discusses the differences between micro and macro forecasting. Bibliography lists 2 sources.
Filename: Compcyc.wps

Comparing 3 Books on Marketing
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A 9 page analysis that examines three books on marketing-- Ogilvy on Advertising by David Ogilvy; Market Segmentation by Art Weinstein; and The Marketing Imagination by Theodore Levitt. Each book is examined, in turn, as to common issues that it shares with the others. No additional sources cited.
Filename: 003mar.rtf

Comparing a Production Chain and a Sector Matrix
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This 9 page paper examines Gereffi’s production chain and compares and contrasts to the concept of a sector matrix as proposed by Froud, looking at the similarities and different and the way they may each be applied. The bibliography cites 10 sources.
Filename: TEchainmat.rtf

Comparing Amazon.com and Yahoo!
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A 7 page paper discussing these two companies. The first real search engine and in business for far longer than Amazon.com, Yahoo! currently posts gross profits roughly equal to those of Amazon.com. Neither, however, currently enjoys profitability. The purpose here is to compare the two companies, particularly in terms of their marketing efforts. The paper includes a SWOT analysis for each company and discusses the marketing mix at each. Bibliography lists 6 sources.
Filename: KSmgmtAmaYahoo.rtf