ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Company Evaluation; Consideration of Discrimination in Career Development Programmes (A Proposal for a Research Project)
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This 18 page paper (plus 2 page appendix) examines the hypothesis that discrimination exists in a company and that the continuing career development programmes serve to emphasis that discrimination. The paper looks at the background to research on this subject and then designs a questionnaire which can be used to evaluate this in real life situation. The paper explains the design of the questionnaire in a step by step manner and includes it in the appendix. The bibliography cites 35 sources.
Filename: TEhrdque.wps

Company Law and its’ Impact on Corporate Strategy
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This 5 page paper considers how company law in the UK aid wit the formation of better business strategies. The paper focuses on the duties of a director and breach of care, and how this may be used with a resource based view of the company. The bibliography cites 10 sources.
Filename: TEcompsg.rtf

Company Mission and Strategy Management
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This 12 page paper discusses the idea that mission may not necessarily be the first step in the strategic management process. To consider this the paper explains the role played by mission in the strategy management process and uses a number of relevant concepts and looks at tools commonly used in the strategy process to assess the importance of mission as the first stage. A number of examples are used to illustrate the points raised. The bibliography cites 15 sources.
Filename: TEmission.rtf

Company Profile and Analysis of Northwest Airlines in Regards to Current Political, Economic, Global and Technological Factors Affecting the Airline Industry
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This is a 9 page paper discussing Northwest Airlines in regards to the airline industry and the environmental economic impact on the industry since September 11, 2001 and the recent war in Iraq. Northwest Airlines is the fourth largest airline in the world with over 1,500 daily departures and its effective alliance with KLM Royal Dutch Airlines in Amsterdam adds an incentive for international passengers. The official guidelines and expectations of the company in 1995 included “forward-looking statements” which included the recognition of risks and uncertainties in the airline industry such as war risk coverage and the general economic conditions in the United States. Since the end of the Gulf War in the early 1990s, Northwest and the rest of the airline industry were making a slow recovery and had increased the total aircraft fleet in the industry by 50%. The terrorist attacks of September 11, 2001 however resulted in a loss of over $10 billion and 100,000 positions in the industry. While the government provided financial assistance to airlines in cash and loan guarantees, the same assistance is not guaranteed to the airlines in light of the recent war in Iraq in which Northwest alone has had to decrease its flight schedule by 1,500 departures, its fleet by 20 aircraft and its employees by 4,900 positions. Comparatively however, Northwest has faired well as airlines such as United, U.S. Air and American are either in the process of bankruptcy or are near that financial breaking point. The ongoing growth or recovery of the industry continues to be directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction, technological innovations and product scope; all factors which Northwest has taken into account in its maintenance of its high rank in the industry. Bibliography lists 7 sources.
Filename: TJNWAir1.rtf

Company Profile for BMW / Review
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A 5 page review of the BMW company profile written by Greg Farrell and published January 22, 1996 in 'Bandweek'. Concurs with Farrell's contentions that BMW has achieved acceptance in the American market and concludes that his documentary methods and manner of presentation are correct and precise. No additional sources cited.
Filename: Bmwcomp.wps

Company Profiles
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A 3 page paper which examines the company profiles of 9 different companies. The paper examines competitive advantage, market segmentation, positioning, differentiation, and unique selling proposition. Bibliography lists 9 sources.
Filename: RA9ebay.rtf

Company Recalls and the Impact on Public Perspectiv
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This 5 page paper considers the issue of product recalls and the impact that the timing of a recall has on the public perspectives on the company. This paper considers two specific recalls, the Firestone Tire recall, in which the company acted late in their decision to implement a recall, and the Jack-in-the-Box contaminated food recall, in which the company acted quickly. Bibliography lists 4 sources.
Filename: MHrecall.wps

Company Report; The Gap Inc and the Subsidiary Business Unit ; Old Navy
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This 6 page paper considers the position of Gap Inc. and its;' past and current performance and strategies before considering the position and role of its strategic business unit Old Navy, along with its' past performance and strategies for growth. The bibliography cites 5 sources.
Filename: TEgapinc.rtf

Company Self Protection; Defences Against Takeovers
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This 14 page paper considers the ways in which a UK company may be able to protect itself form a take over, and the position of these tactics according to the law. The paper includes cases such as attempted take over of Distillers by Guinness and the cases with Argyle. The paper then considers if there is a fair balance in the way that the current legal framework is enforced. The bibliography cites 7 sources.
Filename: TEtakeov.rtf

Company Values: Northwest Airlines And Levi Strauss
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This 7 page paper investigates the corporate values at Northwest Airlines and Levi Strauss & Co. The writer points to the changes in Northwest since 1993 when the company was on the verge of bankruptcy. The writer also describes the values that have been a part of Levi Strauss since it was founded more than 100 years ago. Finally, the paper looks at the importance of having values incorporated in a company's mission statement. Bibliography lists 9 sources.
Filename: PGcorval.wps