ESSAYS -
LIST OF AVAILABLE ESSAYS ...
Select any essay below and it WILL be delivered to you TODAY via your choice of e-mail or fax! --Only $/pg!-- The bibliography page(s) are always FREE!

Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps

Coke IMC Plan
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A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies the 13-18 target market and promotional objectives. It describes the promotion mix and provides a $2.3 million budget, and provides four points for evaluation. The plan includes advertising in high school newspapers and teen-focused magazines but focuses on using the electronic environment, video games, malls and cell phones. Bibliography lists 7 sources.
Filename: KSmktgCokeIMC.rtf

Coke Versus Pepsi in 2005
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This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.
Filename: SA540CaP.rtf

Coke Vs. Pepsi
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
Filename: Cokepeps.wps

Coke’s Green Initiative
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A 3 page discussion of how the Coca Cola company is working to reduce their ecological impact. Bibliography lists 1 source.
Filename: PPenvCoke.rtf

Cola Wars; A Case Study
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This 10 page paper examines a case study provided by the student that considers Coca-Cola and PepsiCo, and their position the carbonated soft drinks market. The writer outlines the current situation in the soft drinks market, the way that these companies may increase revenue in the current market using the companies competitive advantages. The bibliography cites sources.
Filename: TEpepcok.rtf

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
Filename: TEcolawar.rtf

Coles Myer: Australia's Leading Retailer
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11 pages. This business report on Coles Myer, the leading retailer in Australia, includes a company profile along with a SWOT analysis. Another major focus is on the company strategy in entering the international market with reference to internationalization theories and recommendations. Bibliography lists 10 sources.
Filename: JGAausco.wps

Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf