ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Coca-Cola: International Marketing Strategy Shift
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A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf

Coca-Cola: Threats and Opportunities
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5 pages. With so much at stake these days and with the growing competition between products, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. Coca-Cola is currently experiencing both threats and opportunities in the choices being made towards getting the most impact out of its advertising. Bibliography lists 3 sources.
Filename: JGAcokec.doc

Coca-Cola; Facing Organizational Change
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Companies face change, this 6 page paper looks at the way Coca-Cola need to face change in order to embrace diversity. The reasons for the need for change are outlined and then the change which is needed is described with reference to relevant theory. The bibliography cites 11 sources.
Filename: TEcocadiscr.rtf

CoCo Jewelry Online
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A 7 page paper discussing site design and ease of use by customers in an e-commerce environment. The paper uses the site of http://www.cocostore.biz/ for evaluation of the site and recommendations for improvement. Bibliography lists 2 sources.
Filename: KSitCoCo.rtf

Cocoa's Sustainability
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A 9 page paper in two parts. Part I traces the "food route" of cocoa from production in Ghana through sale to processors, and provides a short history of cocoa. Part II provides a one-page letter to Hershey's CEO to encourage Hershey to use only cocoa from sustainable and high quality sources, such as Ghana's growers. Bibliography lists 13 sources.
Filename: KSopsProChoc.rtf

Code Of Conduct, Ethics Code And Progressive Discipline
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This 4 page paper responds to five questions: Can a code of conduct be an ethics code if it only restates legal requirements? Provide an example of an ethics code that goes beyond the law. What are some of the best practices for promoting an ethics code? Identify five employee behaviors that are less justifiable grounds for termination. Provide an example of a progressive discipline process. Bibliography lists 6 sources.
Filename: PGeth2j.rtf

CODESHARING BETWEEN US AIR AND UNITED AIRLINES
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This 10 page paper discusses the practice of code sharing among airlines and discusses the possibility of US Air and United Airlines utilizing the services. Bibliography lists 5 sources.
Filename: MBcodsharng.rtf

Coffee & Its Industry
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A 5 page essay on the world-famous aromatic brew from the coffee bean which includes an analysis of the fluctuating coffee prices of 1997 and the history behind the beverage. Bibliography lists 5 sources.
Filename: Coffee.rtf

Coffee Culture and Consumerism
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This 15 page paper looks at coffee culture throughout the world and how it affects consumer behavior. Turkish coffee is highlighted. The history of coffee is also included as part of the study of coffee culture. Bibliography lists 8 sources.
Filename: SA108Cof.wps

Coke & Ford's Focus In Mexico
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A 15 page paper discussing the two multinational companies' success in Mexico and further south. Both Ford Motor Company and Coca-Cola have strong and growing presence all over the world. Their presence in Mexico, however, has produced business results that both manufacturers could wish to duplicate in every market in which they operate. Ford has performed so well in the Mexican market that the senior management responsible for much of the growth and success has been moved to Ford's European headquarters for the purpose of reproducing the Mexican experience in Europe Bibliography lists 12 sources.
Filename: CokeFord.doc