ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Coca-Cola in Venezuela
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6 pages in length. This paper gives background information on the Coca-Cola company as far as the industry, their products and how the company does in Venezuela. There is also extensive coverage on the country of Venezuela as far as the state of the economy, the lifestyle of the citizenry, and cultural factors a foreign company needs to know. Bibliography lists 6 sources.
Filename: JGAvenck.wps

Coca-Cola Marketing Issues
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A 5 page paper that begins by reminding the reader of a couple of serious mistakes this company made in the past. The writer discusses current marketing strategies of Coke and discusses what they need to do for a stronger marketing campaign. Bibliography lists 6 sources.
Filename: PGcokmk9.rtf

Coca-Cola Marketing Mix
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This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
Filename: TEcokemark.rtf

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coca-Cola Production Costs
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A 4 page paper answering several production costs questions and using Coca-Cola as the reference company. Questions address production costs; supply chain management; and the production possibility frontier. Bibliography lists 3 sources.
Filename: KSopsProQu.rtf

Coca-Cola Strategic Situation
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A 6 page paper providing analysis of Coca-Cola according to Porter's five forces, competitive analysis and SWOT analysis. The company's focus has been selling product, but it may have finally learned the necessity of selling the customer. In the end, it will make little difference what Coca-Cola wants to be or wants to provide to its market. Coca-Cola has not yet evolved past the mid-1990s; bringing it into the present will be among new CEO E. Neville Isdell's greatest challenges. Bibliography lists 8 sources.
Filename: KScokeSWOT.rtf

Coca-Cola Supply Chain
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This 3 page paper examines the supply chain of Coca Cola around the world and considers why PepsiCo has a better logistics system than Coca Cola. The bibliography cites 4 sources.
Filename: TEcokeSC.rtf

Coca-Cola Supply Chain
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A 4 page paper. The essay discusses and comments on different issues, including production costs, supply chain management, if it could improve productive capacity and the concept of the production possibility frontier. Bibliography lists 7 sources.
Filename: PGcocec.rtf

Coca-Cola vs. PepsiCo In The International Market
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A 5 page analysis of whether or not these two soft drink companies will emerge in the international market creating a duopoly as they have done in the United States. Topics discussed include marketing strategies, percentage of market shares in the U.S. and in the global market and a conclusion as to whether the two combined will hold the lion's share of the soft drink industry market internationally. Bibliography included.
Filename: Cokep.rtf

Coca-Cola’s Weighted Average Cost of Capital
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A 5 page paper providing an equation for calculating Coke’s WACC, including discussion of the factors used for determining WACC. The paper also provides three methods of determining a central feature of the WACC equation, one calculated either through CAPM, DCF or bond-yield-plus-premium approaches. Bibliography lists 3 sources.
Filename: KSfinCokeCap.rtf