ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Coca Cola Case Study
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This 12 page paper looks at the Coca-Cola company, owner of the Coke brand, and considers two issues. The first is the way in which marketing to China may fit in with the global image. The second question looks at whether a single structure is suitable for global company to achieve the desired results. This includes looking at the HRM functions of the company. The bibliography cites 15 sources.
Filename: TEcocacola.rtf

Coca Cola Company; Strategy and Marketing
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This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.
Filename: TEcokeco2.rtf

Coca Cola Strategy and HRM
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This 26 page paper looks at the company Coca-Cola and the way in which strategy and human resource management are related. The paper starts by examining Coca-cola using Porters Five Forces model and a SWOT analysis, the paper then consider how the HRM policies support or undermine these strategies. The bibliography cites 15 sources.
Filename: TEcokehrm.rtf

Coca-Cola : Strategic Fit
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This 3 page paper looks at how the strategies of Coca-Cola and their use of resources fit well with each other and with the market. The paper considers the way the company is structured and funded, control and marketing. The bibliography cites 3 sources.
Filename: TEcokestrat.rtf

Coca-Cola And Pepsi Advertising Influences Consumers
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A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write discusses the emotional involvement consumers have when purchasing and reports taste tests conducted on these beverages. The most recent information regarding brain activities when tasting the beverages is reported. Bibliography lists 6 sources.
Filename: PGckpps9.rtf

COCA-COLA AND THE MARKET
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This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Filename: MTcokemark.rtf

Coca-Cola Asset Management, Growth Management, Challenges
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A 6 page paper that discusses some of the many challenges this corporation has faced in the last several years. Revenues have declined steadily while more resources have been poured into markets, sometimes declining markets. Decisions have been made that were strategically unsound and that reflected poor asset management and allocation. These are some of the issues discussed in this essay. Bibliography lists 11 sources.
Filename: PGcokast.rtf

Coca-Cola Company Analysis
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A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some information on the evolution of the company. The essay then moves into an analysis of the company using the SWOT analysis format. This provides insight into a company's strengths and weaknesses and the opportunities and threats the company may face. Some statistical data included. Bibliography lists 14 sources.
Filename: PGcoca9.rtf

Coca-Cola Growth
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A 5 page paper. The Coca-Cola Corporation has just come out of a two-year slump that saw its revenues and stock plummet. This paper discusses this slump and also where there are growth opportunities for Coca-Cola. Bibliography lists 7 sources.
Filename: PGcoke3.rtf

Coca-Cola in Hong Kong
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11 pages. Coca-Cola considers Hong Kong to be one of the more lucrative of the overseas markets. In fact, in April of this year Coca-Cola launched one of its newest products, lemon-flavored diet coke, in Hong Kong. Hong Kong is one of the strongest Coca-Cola markets for young consumers. Bibliography lists 7 sources.
Filename: JGAchoko.rtf