ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Change Process
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A 15 page paper. The scenario is that two sections in an academic setting were merged with no communication to the staff and a new managers is taking over. The paper analyzes what happened, the type of leadership used, change management strategy used along with more effective change strategies, types of power, conflict management and organizational culture. Bibliography lists 12 sources.
Filename: PGchncl9.rtf

Change Processes And Employees In The New Organization
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This 14 page paper begins with an introduction to and overview of chaos theory and systems thinking. The bulk of the paper discuses change management and includes comments and discussions about variables needed for successful change projects, causes and reasons for resistance, when employees are likely to be resistant, strategies for managing resistance and the role of employees in the change process. Bibliography lists 13 sources.
Filename: PGchng6.rtf

Change Theories In Health Care
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Case Study Tutorial : A 10 page paper. This paper presents a case study taken from the literature that involves the problem of missing medical charts at a health clinic. The paper provides the background for the case and the change strategies used to analyze the problem and implement a change. Lewin's force-field analysis and Rogers' diffusion of innovations models are discussed. How the change was implemented is explained. Tutorial comments are included. Bibliography lists 7 sources.
Filename: PGcngcln.rtf

Change; The Type of Change and the Use of a PEST Analysis
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This 10 page paper identifies two cases of change in an organization and then considers how useful environmental scanning tools such as a PEST is in identifying the key drivers for change that have affected the organisations. The then paper considers what type of change is occurring; smooth incremental, bumpy incremental and discontinuous. The bibliography cites 10 sources.
Filename: TEchtype.rtf

Change; Theory E and Theory O
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This 5 page paper examines the differences and complimentary nature of two theories of change; Theory E and Theory O, Theory E looks at creating economic value and is a ‘hard’ pragmatic approach, Theory O is a ‘soft’ participative approach. The paper examines both theories and looks at how they can compliment each other. The bibliography cites 7 sources.
Filename: TEtheoryEO.rtf

Changes at Intel
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A 4 page paper discussing Intel's shift of focus from PCs to several other types of consumer electronics, including cell phones and even extending to health care. Intel's reinvention of itself comes none too soon, but the delay can be seen as being offset by additional time to identify new directions for Intel. Its new strategies will enable it to maintain its primary business of supplying chips, though many of its newer ones will not be for use in any PC. Bibliography lists 8 sources.
Filename: KSmgmtIntel.rtf

Changes at Morgan Stanley
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A 6 page paper providing a STEP (social, technological, economic and political) analysis and a SWOT analysis of the sixth-largest investment bank in the financial services sector. Mutual reform has resulted in a $50 million fine for Morgan Stanley. Management of the company appears to be weak at the moment, but it may later prove to have been ahead of its industry in reforming its internal structures in advance of regulatory requirements. Bibliography lists 6 sources.
Filename: KSmgmtMorgStan.rtf

Changes in Advertising over the Last Half Century
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A 6 page paper focusing on the change of influence of advertising elasticities. The question being considered here is, “The Elasticity of advertising has been falling since the mid 1950s for most products and for most industries. Does this mean the end of formal promotion techniques?” The short answer is that it does not. The justification for this answer takes the form of a brief discussion of the 4 Ps of marketing that emphasizes promotion. The paper also provides some historical perspective regarding consumers’ desire for value. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s.rtf

Changes in Advertising Since the 1950s
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A 7 page rewrite of the paper titled, “Changes in Advertising over the Last Half Century” containing much of the same text but presented from a different perspective. This paper includes more information about how advertising was done in the 1950s and why advertising elasticity measures were more applicable then. The landscape has changed dramatically, however, and the 1950s adage, “you get what you pay for” generally no longer applies. Formal promotion techniques still are relevant, but in a different form than that which was relevant a half-century ago. Bibliography lists 7 sources.
Filename: KSmktgAdvert1950s2.rtf

Changes In American Hotel Industry
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A 21 page research paper that is divided into two distinct parts: Part 1 discusses a history of American Labor Law and Part 2 discusses the Changes in the Labor Market. An overview of the major labor laws that would be applicable to the hotel and hospitality industry is provided beginning with the Fair Labor Standards Act and going through the Electronic Communications Privacy Act. The most often filed complaints in the hotel industry are those related to sex discrimination and sexual harassment. There have also been legal problems with the child labor laws. The second part includes, among other topics, the median ages in specific job categories, current employment and expected changes by 2008, changing labor market, and how to hire and retain good employees in the hotel industry. Significant amount of data included. 4 tables included. Bibliography lists 14 sources.
Filename: PGhotl.msw