ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Celera Genomics
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This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.
Filename: SA326CRA.rtf

Cell Phone Market in Taiwan
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This 10 page paper examines the cell phone handset market in Taiwan. The paper looks at the way the market is segmented, the leading brands including Nokia, Motorola and BenQ. The paper considers how the handsets are marketed, performs a SWOT analysis and explores different approaches seen between the companies and between Taiwan and the US. The bibliography cites 7 sources.
Filename: TEtaiwcell.rtf

Cellular Phone Service Industry
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This is a 10 page industry analysis that beings with an historical overview of the industry. The first commercial cellular phone call was made in 1983 but the actual concept dates back to the late 1940s. The essay looks at the competitive factors in the industry and provides a brief analysis using Porter's Five Forces schema. The essay ends with trends for this industry. Statistical data included. Bibliography lists 13 sources.
Filename: PGclsvci.rtf

Cellular Telephone's Industry and Competitors
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A 10 page paper discussing changes in the mobile telephone industry. There appear two things absolutely clear about the mobile telephone services industry. First, it is growing and is likely to continue to grow for some years; second, it will continue to change as it progresses through that growth. Vodafone is the largest now, but that distinction is subject to change as consolidation continues and Vodafone's stock price continues to decline. Cell phone use for long distance already is more competitive than standard telephone service, and it may be that we see even further declines in service fees as the capital-intensive phase continues to be of decreasing importance. Bibliography lists 16 sources.
Filename: KSmoblFone.wps

Celulosa Arauco: Forward Integration Or Horizontal Expansion
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A 7 page paper that responds to this Harvard case study. The essay explains the situation at the company, discusses the case and makes a recommendation. Bibliography lists 1 source.
Filename: PGarauc.RTF

Cenex Oil and Gas Pricing
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A 5 page paper evaluating Harvard case study 9-189-038. Cenex is an oil refiner contemplating greater focus on asphalt production rather than gasoline in the face of federal gas tax increases of more than 100 percent in 1981. It is reasonable to predict that asphalt demand – and therefore price – will increase as increased funds become available through highway taxes attached to gasoline, but the company appears not to have fully considered the inelastic nature of gas prices. Its predictions of reduced consumption are questionable. Bibliography lists 4 sources.
Filename: KScenex.rtf

CENTER FOR THE DISABLED AND UNITE -- A NLRB CASE
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This 4-page paper discusses the case of Center for the Disabled and UNITE (Union of Needletrades, Industrial and Textile Employees), processed by the NLRB, and whether or not the case was adequately adjudicated.
Filename: MTdisuni.rtf

Central Bark Dog Daycare Marketing Plan
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This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography cites 5 sources.
Filename: TEbarkdog.rtf

Central Bark Dog Daycare Marketing Plan
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This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.
Filename: TEbarkdogsan.rtf

Centralization Versus Decentralization in Business
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This 7 page paper looks at the concepts as they apply to management in the business world. Both paradigms are explored, compared and contrasted. Bibliography lists 7 sources.
Filename: SA229de.rtf