ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Case Study: Management Style and Organization
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This 7 page paper provides a mock interview with a training counselor at a fictitious firm called Staple Brothers, which is an insurance brokerage firm. The discussion is about management style, company structure and issues involving organization. Bibliography lists 1 source.
Filename: SA132SB.rtf

Case Study: Nike in the 1990s
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A 7 page paper discussing information presented in Harvard Business School Case 9-595-102 (1995). CEO Phil Knight stated in 1990 that Nike's focus for the 1990s should be that of athletic shoes and clothing, later refining that focus to one of marketing, rather than production. By 1993, the company had opened tourist-attraction stores, founded a professional athlete career management business and entered into an alliance with a large Hollywood talent agency, all the while bemoaning that European managers could not comprehend the Nike 'spirit and message.' The company failed to understand that its arrogance toward consumers and focus on activities unrelated to marketing athletic shoes and clothing masked any 'spirit and message' that may have existed. The paper recommends that Nike return to focusing on its core business. Bibliography lists 1 source.
Filename: KSnike.wps

Case Study: ONSET Ventures
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Filename: HVOnsetV.rtf

Case Study: Organizational Practices
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This 4 page paper responds to student-generated questions: Is it more important to do the right thing or to do things right? Whose ethics should be used as the standard for companies? How do internal and external politics play a part in the organization? Who should organizations be accountable to? Examples student has witnessed that are unethical or illegal. Bibliography lists 4 sources.
Filename: PGorqst.rtf

Case Study: Paul Cronan
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This 6 page paper discusses the legal and ethical issues surrounding the issue of Paul Cronan and his lawsuit against NET for discrimination based on physical condition (AIDS). Bibliography lists 1 source.
Filename: HVCronan.rtf

Case Study: Performance And Reward Management At FedEx
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A 14 page paper. An introduction identifies the seven broad categories of motivation. A comprehensive discussion and report of reward programs at FedEx is provided. These include strategies such as implementing the principles of total quality management and the objectives for quality improvement, training, categories of awards, rewards and incentives, awards presented to FedEx for their human resource practices. The next section discusses best practices in reward and motivation models and techniques. How some people attempt to manipulate the programs or take short-cuts to receiving awards is reported. Finally, recommendations are made. Bibliography lists 16 sources.
Filename: PGrewrd.rtf

Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf

Case Study: Pfizer
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8 pages in length. The writer discusses Pfizer's animal health products as they relate to the declining ranching industry and the need to refurbish the company's segmented marketing approach. No bibliography.
Filename: TLCPfizr.rtf

Case Study: Poor Communication
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8 pages in length. The similarity in communication issues that caused the behavioral dysfunctions described in both cases is the way in which the true problem was never discussed in either situation. Other than brief allusions on a couple of occasions, Mike did not sit Hannah down and explain to her why he was unsatisfied with the group, why he and the other four participants – the only ones providing answers – kept to themselves on the other side of the table or why there was such tension between and among what was supposed to be a friendly collection of people pooling their knowledge to win a trivia contest. For Harry, he should have addressed his sales engineers himself instead of sending in a combative stand-in who immediately launched into an argument. Harry held the respect of his sales engineers, a feature he could have easily utilized to his advantage if he would have simply explained his perspective and why the need for an employment contract had ever materialized in the first place. As it was, the premature leak served to threaten everyone who attended the meeting without any of them truly knowing why they were on guard, making them hostile and unyielding under the best of circumstances; within minutes, Harry had alienated his entire collection of sales engineers without ever having the opportunity to discuss with them the comprehensive components of his proposal. Bibliography lists 4 sources.
Filename: TLCCaseStCom.rtf

Case Study: Texas Instruments
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5 pages in length. Responsible for the vast expansion of semiconductors in the latter part of the twentieth century, Texas Instruments helped implement a significant change in the process of education. Primarily a geophysical exploration company in the early 1950s, Texas Instruments ultimately modified its overall direction to include semiconductor technology, an up and coming development that enabled the company to be one of the first to create a completely transistor radio. This step led to another and another until Texas Instruments was considered the leader of manufactured integrated circuits. The vast growth within the global electronics market, for which Texas Instruments helped to clear a pathway, proved highly successful for the company; as the 1970s approached, Texas Instruments had cornered the market with regard to user-end products. No bibliography.
Filename: TLCTexIn.wps