ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Case Study: Apple Computers
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5 pages in length. The problem that exists at Apple Computers, Inc. is the fact that the company has always been pitted against the industry's giant, Microsoft. Not being able to stand on its own two feet as a worthy rival, Apple has been the brunt of innumerable affronts and innuendoes that contend Macintosh computers are nowhere within the same league as those of Microsoft. This stigma has set a detrimental precedent as far as Apple's reputation is concerned, prompting founder Steve Jobs to once again take the reigns as a means by which to attempt to salvage his company's standing within the computer industry. The writer discusses the problem at hand and suggests resolutions. Bibliography lists one source.
Filename: TLCApCom.doc

Case Study: Askinosie Chocolate
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4 pages in length. The ethical/policy principles that seem important to Shawn Askinosie are those that improve the alliance between business and social foundations, which are reflected in Askinosie chocolate by virtue of his strict mission policies. Askinosie has set his sights upon making a premium quality dark chocolate in association with his quest to sidestep the traditional format of inequitable practices that took a majority of profits from the hands of those who actually grow the beans; with brokers and other middlemen entities, farmers retain meager financial support from selling their crop. Bibliography lists 1 source.
Filename: TLCaskino.rtf

Case Study: Blair Water Purifiers in India
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10 pages. This case study comprises qualitative and quantitative analyses of entering the water purifier market in India. Information is examined in the three ways the Blair Company might enter this market: through joint venture, acquisition, or joint working arrangement. The advantages and disadvantages of each are discussed and a recommendation made as to which would be the most advantageous way to enter the competitive market. This case study is one that considers how a company can enter a foreign market by using research to determine the most beneficial method. Bibliography lists 5 sources.
Filename: JGAwtpur.rtf

Case Study: Bob Marsh and Cooper Pharmaceuticals, Inc.
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This 3 page paper summarizes Bob Marsh’s case, states what might have been done and why, and answers the question, how could this happen to someone like Marsh in a company like CPI? Bibliography lists 1 source.
Filename: HVMarCoo.rtf

Case Study: Brookstone Hospice
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5 pages. This research paper is based on a case study provided by the student concerning the Brookstone Hospice. This corporate strategic audit will cover the corporate culture as well as the corporate structure, and corporate resource issues. Bibliography lists 1 source.
Filename: JGAbrook.wps

Case Study: Building A Motivated And Committed Workforce
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This 31 page paper first provides a 3 page research proposal for the study and then a 28 page paper that presents a case study of motivation in a travel agency. The paper begins with a Table of Contents and an Executive Summary. The Introduction provides background information on the company being studied and includes the company's goals: decrease turnover, increase employee motivation and increase revenues. The literature review proceeds a comprehensive explanation and discussion of theories of motivation. These include expectancy theory, needs hierarchy, reinforcement, goal theory and others. The next section explains the methodology for the case study – observation and employee surveys, which is followed by the results of the surveys. The writer then discuses the results and makes several recommendations based on the survey responses and the literature review. 4 Appendices are included. Bibliography lists 11 sources.
Filename: PGaumot2.rtf

Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf

Case Study: Business Consultant
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5 pages. There is a distinct problem within Sanders Industries in that the new manager is not getting cooperation from his subordinates. This report addresses that problem. Included herein are solutions that will express the need for better communication between employees and management. This report undertakes a thorough look at the employee communications at Sanders Industries and how to communicate in order to get the most out of this company's most important asset, the employee workforce.
Filename: JGAbzcn.rtf

Case Study: Canbide Corp.
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This 5 page paper presents an analysis and identification of specific problems at three plants and provides outlined steps to improve productivity. Problems and steps are in table format. The case scenario was provided by the student. No bibliography.
Filename: PGcanbid.rtf

Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf