ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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CANGO AND PERFORMANCE APPRAISAL METHODS
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This 6-page paper analyzes performance appraisals and the steps necessary to improve them. Bibliography lists 6 sources.
Filename: MTcangoper.rtf

Cannondale Business Plan
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This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.
Filename: TEcannondale.rtf

CANON AND COMPETITIVE CAPABILITIES
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This 7-page paper is an analysis of Canon, Inc. (as it pertains to copiers) and its competitive advantage. The paper includes a brief history, a competitive analysis of the market, and recommendations. Bibliography lists 2 sources.
Filename: MTcancap.rtf

CANON AND MARKETING STRATEGIES
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This 5-page paper is a marketing mix paper concerning Canon, and its copiers. The paper discusses the "4Ps" of Canon's marketing strategies and determines their effectiveness. Bibliography lists 4 sources.
Filename: MTcanmar.rtf

Canova's "Pauline" In Alitalia Advertisements
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A 4 page paper discussing a single print ad for AlItalia, featuring Antonio Canova's "Pauline Borghese as Venus Victrix" quite comfortably reclined in the seat of an airplane luxury first class airplane. The paper discusses the blend of old and new, and the illusion of quality and luxury stemming from the images of the ad. Bibliography lists 3 sources.
Filename: Alitalia.wps

Canyon Ranch Case Study
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This 3 page paper looks at the case of Canyon Ranch. The issue of whether or not a CRM (customer relationship management) system should be adopted is discussed as well as how it may help, the potential strategy and infrastructure and the potential for CRM to be a sustainable strategic tool. The bibliography cites 2 sources.
Filename: TEcanyon.rtf

Capital Asset Pricing Model and Weighted Average Costs of Capital
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A 5 page paper comparing the Capital Asset Pricing Model (CAPM) and Weighted Average Cost of Capital (WACC). There are other methods of determining best placement of capital for investment purposes. Though the CAPM has been widely used, its description and popularity arose at a time while globalization was gathering momentum but before it became the business word of the 1990s. In today's economic climate, it appears to be less reliable than in the past, and less reliable than other methods available. WACC provides better means for assessing relative risk of investment. Bibliography lists 7 sources. KS-CAPM.doc
Filename: KS-CAPM.doc

Capital Structure Analysis, Valuation and Investment Report for Southwest Airlines
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A 9 page paper discussing Southwest’s history, corporate culture, capital structure, management and financial results for the purpose of performing investment analysis. Still boasting that it has had 54 consecutive profitable quarters, Southwest would have lost money in 1Q2003 and 1Q2004 without its successful fuel-hedging activities. It still clings to the never-a-losing-quarter mantra, and it leads its industry in market capitalization. Southwest is among the most fiscally conservative of all the commercial passenger airlines, despite its active fuel-hedging activities. Hedging generally is not looked on as a conservative measure, but compared to the wild swings and increases in fuel costs, hedging is more conservative in today’s climate than is not hedging. The investor determined to own a transportation stock - and specifically an aviation stock – absolutely should consider Southwest Airlines. Bibliography lists 7 sources.
Filename: KSfinSouthwest.rtf

Capital Structure at Coca-Cola
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A 9 page paper using Coca-Cola’s annual report for 2004 to examine a long-term financing decision and assess it in terms of the economic, business and competitive environments at the time it was made. The paper also discusses the company’s risk management policies and proposes Cott, the leading supplier of private-label soft drinks, as a possible acquisition target for Coca-Cola. The theme of the paper is valuation analysis; it provides instruction for assessing conditions according to the Modigliani-Miller and Black-Scholes models but does not provide those calculations. Bibliography lists 6 sources.
Filename: KSfinCokeCapStruc.rtf

Capital Structure, Principal-Agent Theory, Dividend Policy
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This 9 page report includes three separate discussions of: capital structure theory, especially as presented in the theories of Modigliani and Miller; the principal agent theory and an examination of the shareholder wealth maximization hypothesis; and, dividend policy theory, especially as related to Modligani and Miller's theory of the irrelevance of capital structure. Bibliography lists 6 sources.
Filename: BWcpd.wps