ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Cadbury and ACAS; A Comparison of Products, Services and Operations
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This 6 page paper looks at two organisations; Cadbury’s, part of the Cadbury Schweppes group, and ACAS; the Advisory, Conciliation and Arbitration Service. The paper looks at the two organisations to show how, despite vast differences in products and services as well as stakeholders, there are commonalities in the way products and services are developed. The bibliography cites 5 sources.
Filename: TEcadacaspro.rtf

Cadbury Trebor Allan Inc. In Canada
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This 5 page paper examines a case study provided by the student. The paper identifies the internal strengths and weaknesses as well as the external opportunities and threats following the merger between Cadbury Neilson and Trebor Allan in 2001 and uses the results to make some recommendations.
Filename: TEcadtreb.rtf

Cadbury's and the IMPACT Programme
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This 8 page paper considers the inter-company collaborative IT programme called IMPACT and examines the purpose and role of the programme as well as how it has impacted in the Cadbury Schweppes Group subsidiary of CadburyTreborBassett. This is examined with a SWOT analysis. The bibliography cites 4 sources.
Filename: TEimpact.wps

Cafeteria Benefits Menu / Health Plans
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A 12 page research paper on some of the choices of benefits employers have made available to their employees over the last several years. The changes have greatly reduced the employers' costs of benefits, and employees enjoy the ability to choose plans that will best suit their needs at any point in their lives, whether they are young and single, married with small children or nearing retirement age. The paper discusses traditional major medical insurance, the rise of the HMOs and the reasons behind it, the new Medical Savings Accounts, and gives an example from a large automotive afterservice business. Bibliography lists 12 sources.
Filename: Cafplan.wps

Cafeteria Customer Survey Analysis
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A 6 page paper presenting and discussing the results of a survey of hospital employee patrons to the hospital’s cafeteria. Survey results are divided into weekday and weekend workers, but there is little difference between the two groups’ assessment of the cafeteria’s performance. The paper concludes that the cafeteria’s food may be fine but that it lacks style or celebration of various holidays throughout the year. The report suggest that management survey customers to determine precisely what they want from their hospital cafeteria. 4 charts, 2 tables and an appendix. No sources listed.
Filename: KSstatsCafet.rtf

Cafeteria Plans vs. Traditional Health Insurance Plans
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An 8 page analysis of traditional medical health plans and cafeteria/flexible health plans. The writer provides employer and employee costs, and makes a comparison of advantages and disadvantages for employers and employees under both types of plans. The writer agrees with experts who maintain that the plans are most effective when used in combination. Bibliography lists 9 sources.
Filename: Helplan.wps

Caffè Nero Case Study
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A 5 page paper that analyses this company according to information provided in one article supplied by the student. The analysis includes a SWOT as well as the use of Porter's five forces, Porter's generic strategies for competitive advantage and Ansoff's matrix. Bibliography lists 9 sources.
Filename: PGcafenr.RTF

Cajun Company's Approach to Government Contracting
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A 5 page paper discussing one company's justification for requesting exemption from government cost disclosure requirements. Cajun Company was acquired by a much larger organization active in government contracting. Cajun's senior management had avoided government contracting in the past, simply because of the weighty regulations surrounding it. An organization it has done business with over the years now has become a government contractor as well, and the government is requesting confidential and proprietary cost information from Cajun. The paper is a justification for exemption from such requirements, citing a DoD FAR class deviation in support of Cajun's arguments. Bibliography lists 1 source.
Filename: KS-Cajun.wps

California Wine Production - California is the Modern World's Best Wine Producer
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This 8 page report discusses the wine production of California and the numerous reasons that California is the finest wine-producing region in the world. In the last 20 years American vineyards, especially those in California, have produced wines as good as or surpassing any in the world. The simple fact is that, especially in terms of vineyards, California is a miracle of nature. Its climate and soil, as well as the talents of its winemakers have made its products the new standard of excellence and creativity in wine. Bibliography lists 4 sources.
Filename: BWcwine.rtf