ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Business Plan for the Expansion of Suntory Water Group
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This 10 page paper provides an overview of this corporation and proposes an expansion into Mexico. Marketing considerations are made and Mexico is discussed in terms of its economy. A business plan is presented to accomplish the feat. Bibliography lists 4 sources.
Filename: SA049Sun.wps

BUSINESS PLAN MODEL - SMOOTHIE SHOP/BAR
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This 18-page paper provides a model of a business plan to set up a smoothie shop in Geneva, Switzerland. Bibliography lists 10 sources.
Filename: MTsmoothng.rtf

Business Plan Start-up
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10 pages. The focus of this paper will be on starting a business in the spa industry that will be located in Montego Bay, Jamaica. In this rapidly growing and popular field of business, it is quite easy to get started in business for yourself, provided you do your research properly. By keeping up with the current trends and understanding the challenges that you will have to face, being able to keep the business afloat and then becoming profitable will be a distinct possibility. Bibliography lists 4 sources.
Filename: JGAmonby.wps

Business Plan to Open a Chain of Fruit Juice Cafes
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This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cocktails and smoothies. The plan proposes the opening of a chain of outlets with expansion using a franchise model from year three onwards. The plan includes information under growth and financial objectives, legal structure and ownership, finance, organisational structure, stockholders, marketing plan including customer and competitor analysis. The bibliography cites 5 sources.
Filename: TEfruitj.rtf

Business Plan: Full-Spectrum Long-Term Care
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A 14 page business plan for Hamilton View, a long-term care facility offering all options. Hamilton View proposes to provide a full range of options for seniors, beginning with independent living, moving into assisted living and then to full nursing home services. The benefit for residents is that they can enter at any stage that applies to their conditions at the time, and never need to change residence again. The plan includes demographics and marketing information, as well as an extensive discussion of the problems with the industry that offers commitment to high quality as an antidote. Includes a discussion of risk and financials. Bibliography lists 13 sources.
Filename: KSbusPlNursHome.rtf

Business Plan: Moulton Adult Day Care
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A 10 page business plan for an adult day care facility. Adult day care is still uncommon, and most existing facilities are in areas of moderate or large population, leaving the rural areas without the option of adult day care. As the population ages, the issue will become even more critical than it is at present. Budgetary constraints as well as quality of life issues work together to keep senior adults out of nursing homes for as long as possible, but many need interim care that either cannot be found in the local area or is too costly for many seniors or their families to afford. This is a business plan to establish an adult day care facility in Moulton, Alabama, a small town in rural northern Alabama and one that currently is not served by such a facility. Includes financials. Bibliography lists 4 sources.
Filename: KSbusPlAdult.rtf

BUSINESS PLAN: DAY CARE CENTER FOR SATANTA HOSPITAL EMPLOYEES
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This 12-page paper presents a business plan for launching an operating a day care center for employees of Satanta District Hospital in Satanta, KS. Bibliography lists 5 sources.
Filename: MTbpsatday.rtf

Business Plan: Home Health Service Provider
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A 15 page paper providing business and marketing plans for a new home health service in an Ohio town. The paper discusses the changing nature of the health care industry and Medicare’s influence on it and demographic changes as the population ages to conclude that an adequate market for the new service exists in the local area. The plan includes a breakeven analysis, projected balance sheet and projected cash flow for the first 9 months of operation. Bibliography lists 8 sources.
Filename: KSbusPhmHlth.rtf

BUSINESS PLAN: LA NUEVA VIDA
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This 21-page paper provides a business plan and analysis for the fictitious clothing store, La Nueva Vida. Bibliography lists 20 sources.
Filename: MTlaneuvap.rtf

Business Plan; Azam in Canterbury
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This 7 page paper is an outline business plan for the opening of a new restaurant called Azam in Canterbury. The outline of the concept, target market, marketing, start up costs and financial projections fir the first year are all provided. The bibliography cites 7 sources.
Filename: TEazamcant.rtf