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Papers On Business - Management
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Budgeting Process and Uses
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A 7 page paper answering 8 questions about the budgeting processes and uses of the corporate budget, including one question about how budgeting led to a decision in the hospitality industry in 2006. Other questions include assessing the budget as an analytic tool; how the budget can be used to find and eliminate inefficiencies; and how it can be used in the business control cycle. Bibliography lists 7 sources.
Filename: KSacctBudPro.rtf
Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps
Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps
BUILDING A CLIENT-CONSULTANT RELATIONSHIP
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This 8-page paper focuses on the best way to build a strong consultancy-client relationship. Bibliography lists 4 sources.
Filename: MTclicon.rtf
Building an Effective Communications Plan Within an Organization
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This 6 page report discusses an organization (a large insurance company) that has recently experienced a communication audit that has shown the company is not appropriately addressing internal communication problems. The point is made that at its most fundamental core, the issue is one of establishing and maintaining effective communication and positive employee relations is much more than just newsletters and memos. It is a process that requires establishing relationships with various groups within the organization and then openly communicating with those groups. Bibliography lists 5 sources.
Filename: BWaudcom.rtf
Building An Effective Organization: Hospital
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An 11 page paper. The writer begins by defining what an organization is and describing an organization's purpose. The rest of the paper uses organizational theory and applies it to building and managing an effective and successful hospital. Strategic planning and management are at the core of building an effective organization, regardless of the industry. This paper uses these in relation to hospitals. Bibliography lists 11 sources. 2 illustrations are included.
Filename: PGhosp3.msw
Building an Effective Technology Support Team
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This 5 page paper discusses some of the factors that are involved in building an effective IT support team, as well as problems that can arise from a personality clash. Bibliography lists 3 sources.
Filename: HVBildIT.rtf
BUILDING AN ETHICAL ORGANIZATION
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This 12-page paper describes the creating of an ethical organization, including codes of conduct and oversite. Bibliography lists 3 sources.
Filename: MTbeuthiorg.rtf
Building Customer Loyalty Through Loyalty and Reward Schemes
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This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.
Filename: TEloyalcust.rtf
Building Relationships in Wholesale Insurance
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A 5 page paper discussing conditions in the wholesale life insurance (annuity) industry. Brokers and advisors licensed to sell insurance products are required to accumulate a prescribed number of continuing education (CE) credits each year, and many wholesalers provide CE courses that can satisfy those requirements. It appears that wholesalers offering this service to those selling its products gain higher levels of business than those that do not. The purpose here is to assess whether such is the case, and why it might be so. The paper concludes that the practice is an example of effective customer relationship management (CRM). Bibliography lists 5 sources.
Filename: KSmktgInsCRM.rtf
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