ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Box Jenkins Model
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This 4 page paper considers the statement that the Box Jenkins methodology of forecasting is not an explanatory method but a simple statistical method. The bibliography cites 10 sources.
Filename: TEboxjen.rtf

BP
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This 5 page paper considers the BP which has followed a policy of merger and acquisition as well as diversification in recent history. The paper assess the strategies, looks at how and why there were followed, argued that they were the right vision and assesses the best way to move forward into he future by keeping or changing the visions. The bibliography cites 4 sources.
Filename: TEbritpet.rtf

BPR AND BENCHMARKING
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This 4-page paper focuses on where benchmarking fits into the business reengineering process. The paper also discusses performance goals and objectives with benchmarking as well. Bibliography lists 4 sources.
Filename: MTbprben.rtf

BPR Methods Review
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A 3 page paper discussing some of the business process reengineering methodologies presented in the article, "Business process change: a study of methodologies, techniques, and tools." The methodologies that the researchers present and propose must be regarded as broad guides into which the organization fits its specific needs. The overriding message is that businesses must ensure that they redesign a sufficient portion of existing business processes so that they effect real change and true BPR, rather than only a different way of doing things that brings no real benefit. Bibliography lists 3 sources.
Filename: KSmgmtBPRmeth.rtf

Brainstorm Café; Executive Summary
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This 7 page paper creates an executive summary for a plan presented by the student. The plan is for a highly differentiated internet café and social meeting place aimed at university students and local businesses that also has a games room, a book shop, invites guest speakers and hosts debates. The paper summarizes the plan and highlights the main points.
Filename: TEbrianstorm.rtf

Brainstorming Strategies and Conflict Resolution
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This 3 page paper discusses what brainstorming is, methods of conflict resolution, and suggests that brainstorming might suggest better ways to handle conflict. Bibliography lists 4 sources.
Filename: HVConBrn.rtf

Brainstorming, Conflict Resolution and Team Dynamics
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This 6 page paper considers both the benefits and challenges of working in teams, as well as how teams can enhance their performance. Bibliography lists 6 sources.
Filename: HVtemdyn.rtf

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf

Brand Equity Marketing
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
Filename: PGbrandequity.wps

Brand Extensions
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This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growth. Both of these potential outcomes is examined, looking at theory and examples before the strategy of brand extensions is considered and a conclusion reached regarding whether or not it is a goods strategy. The bibliography cites 11 sources.
Filename: TEbrandex.rtf