ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Boosting Vietnam's Presence in the World Market
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A 10 page paper discussing Vietnam's grudging and slow but inexorable shift to a free-market economy. Vietnam remains communist and shares a border with China to the north. Though its leaders want to remain true to the communist ideology for which so many died, they are faced with the hard facts of the benefits of joining the emerging world economy. The paper examines the economy as it is and the possibilities of taking a globalization route similar to that of South Korea and Singapore: welcoming foreign investment, but according to strict rules set by the government. Singapore provides a model of how the government does not need to yield its ideology to foreign entities. It truly is possible for the government to remain in control of philosophy while allowing the people to enjoy prosperity. Bibliography lists 9 sources.
Filename: KSVietnam.wps

Boots Advantage Card; Creating Loyalty
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This 3 page paper examines the loyalty schemes offered by Boots looking at how it works and why it is so successful compared with other loyalty schemes. The bibliography cites 5 sources.
Filename: TEboots1.rtf

Boots’ Place in the British Market
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A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
Filename: KSmgmtBootsUK.rtf

Borders Group Acquires Books-A-Million
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A 4 page paper discussing the terms of Borders’ proposed acquisition of its small competitor. There are several approaches that Borders can take in financing its hypothetical acquisition of Books-A-Million. Regardless of the route it chooses, it will need to ensure that the method used does not further erode its delicately-balanced ratio of assets to liabilities. Borders can choose to pay in any combination of stock, debt and cash, giving it the ability to be quite flexible in negotiating to buy Books-A-Million. Bibliography lists 3 sources.
Filename: KSfinBordBAM.rtf

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps

Bottom-Line Business Ethics
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An 8 page paper discussing awareness and use of ethics and critical thinking in arriving at ethical business decisions. As the face of all American business underwent monumental change in the 1970s and 1980s, it appears to be poised to undergo still another wave of change in the form of greater attention to corporate ethical behavior. The purpose here is to investigate the origins of ethics; whether ethical behavior can be taught; and why today’s businesses so often seem to seek positive business results only for short-term gains. Bibliography lists 13 sources.
Filename: KSbusEthicsTBL.rtf

BOTTOM-UP VS. TOP-DOWN: THE BEST SALES MANAGEMENT
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This 3-page paper discusses two types of sales budget forecasting: bottom up vs. top down, and discusses the advantages and disadvantages of each. Bibliography lists 5 sources.
Filename: MTbottop.rtf

Boundary Management
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This 6 page paper looks at boundary management in organizations. The paper outlines what is meant by boundary management and why it is important. The concept is then considered in the context of teams and leadership, looking at different behaviour roles that may be observed to overcome boundaries and barriers to communication. The bibliography cites 6 sources.
Filename: TEboundM.rtf

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf

Bowling in Britain
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A 5 page paper addressing parts of a business plan for a combination bar and bowling center that will also offer other games conducive to league play. The plan calls for leasing both space and equipment, enabling “The Blackbird” to always be offering new, high quality gaming equipment. Bibliography lists 3 sources.
Filename: KSbusPlBowl.rtf